AfterShip vs Cin7

AfterShip is a post-purchase platform for ecommerce brands, started in Hong Kong around 2011 to 2012 by Teddy Chan, Andrew Chan and Dante Tsang after Teddy built a script to cut where-is-my-order emails in his own store. It raised a $66M Series B led by Tiger Global in 2021. Its core job is keeping shoppers informed after checkout and reducing support tickets about deliveries, returns and delays.

The suite is sold as separate products: Tracking (branded tracking pages, delivery notifications, estimated delivery dates and analytics across 1,300+ carriers), Returns (self-serve returns and exchanges), Shipping (label printing and rate comparison), Protection (shipping insurance), plus personalization and warranty tools. AI features and an MCP server give assistants read access to shipment and return data. Each product has its own tiers, and the Shopify App Store versions are priced differently from direct plans.

AfterShip fits Shopify, BigCommerce and WooCommerce brands that ship thousands of orders a year and want to turn tracking emails and pages into a marketing channel. Brands mainly needing cheap labels should look at Shippo, Easyship or ShipStation, and EU merchants often pick Sendcloud.

Buying tip: in mid-2026 AfterShip cut its direct Tracking plans from four to three, renamed Pro to Premium at $59 a month billed yearly, and moved to annual shipment quotas (6,000 a year on both paid tiers). API and webhooks start on Premium. On Shopify, compare the app's own plans, which include a free tier for 50 shipments a month.

Cin7 is a cloud inventory and order management platform for product businesses that sell across several channels. The company started in New Zealand and in 2021 acquired DEAR Systems, whose product became Cin7 Core; the original platform continues as Cin7 Omni for larger, more complex operations. Both keep stock, orders, purchasing and fulfilment in sync across webshops, marketplaces, wholesale buyers and physical stores.

Core covers multi-warehouse stock, purchasing and supplier management, light manufacturing with bills of materials and assembly, a B2B wholesale portal, point of sale and integrations with Shopify, Amazon, WooCommerce and accounting tools such as Xero and QuickBooks. Omni adds deeper EDI, 3PL and retail features for higher volume and more custom processes. Pricing is subscription based with tiers that scale by users, sales channels and order volume, and implementation and onboarding services are often recommended.

Cin7 fits growing brands that have outgrown spreadsheets or the inventory features of a single store platform, especially those mixing B2C and B2B. It is expensive for small single-channel shops, needs real setup effort and has a dense interface. Katana is stronger for manufacturing-centric businesses, Linnworks for marketplace-heavy sellers, Zoho Inventory and inFlow are cheaper for smaller catalogues, and NetSuite suits companies that want a full ERP.