AdRoll vs Hyros
AdRoll and Hyros are both ad management & attribution tools. AdRoll is aimed at small businesses and E-commerce, while Hyros is aimed at small businesses and agencies. Only AdRoll has a free plan.
AdRoll
Retargeting and cross-channel ads for SMBs
Hyros
Call and sales attribution for info and high-ticket businesses
| Pricing | Freemium | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses, E-commerce | Small businesses, Agencies |
| Platforms | web | web |
| Country | US · 2007 | US · 2019 |
| Rating | — | — |
Choose AdRoll if
SMBs wanting easy retargeting.
- Simple retargeting setup
- Cross-channel in one place
- Good for SMBs
Look elsewhere if: Advanced media buyers using native platforms.
Choose Hyros if
Info businesses and high-ticket funnels.
- Accurate funnel attribution
- Good for high-ticket offers
- Improves ad optimization
Look elsewhere if: Shopify DTC (Triple Whale).
AdRoll vs Hyros pricing
AdRoll
- Self-Service (Ads)Usage-basedDynamic CPM pricing, no minimum spend, pay for media you run
- Managed ServicesCustomWith qualifying ad spend; Advanced package needs yearly commitment
- ABM packagesCustomAccount-based ads and marketing (RollWorks); request a demo
Hyros
- One planCustomPriced by revenue tracked; quoted on setup call
AdRoll · Key features
- Display and social retargeting
- Audience segmentation
- Email marketing
- Attribution dashboard
- Dynamic product ads
- B2B account-based marketing (RollWorks)
Cons
- Managed services need qualifying spend
- Less control than native platforms
- Reporting overlaps
Hyros · Key features
- Click and call tracking
- Long sales cycle attribution
- Ad platform conversion feedback
- Funnel and CRM integrations
- LTV reporting
- AI ad optimization
Cons
- Pricing opaque
- Onboarding required
- Niche positioning
AdRoll vs Hyros: FAQ
Do AdRoll and Hyros have a free plan?
AdRoll has a free plan. Hyros has no free plan.