AdRoll vs Hyros

AdRoll is a cross-channel advertising platform from NextRoll, the San Francisco company that also runs the B2B account-based marketing product RollWorks. It started as one of the first self-serve retargeting tools and still does that job best: it follows site visitors who did not convert with display and social ads, then brings them back with dynamic product ads that show the exact items they viewed.

Around retargeting, AdRoll adds prospecting audiences, email marketing, audience segmentation and a multi-touch attribution dashboard, so a small team can run display, social and email from one place without managing each network separately. Opening an account and installing the pixel is free; you pay for the media you buy at dynamic CPM rates with no minimum spend, cross-channel attribution and social ads are add-ons, and managed services and ABM packages are quoted by sales. Integrations with Shopify, BigCommerce, WooCommerce and Salesforce make setup quick for online stores.

AdRoll fits SMB and mid-market e-commerce brands and B2B companies that lack an in-house paid media specialist. Experienced media buyers usually get more control and lower costs inside Meta Ads Manager and Google Ads directly, and reporting can overlap or conflict with what those platforms claim. Compared with Criteo, AdRoll is easier for small budgets; compared with running Google and Meta retargeting yourself, it trades some control for convenience and a single view of performance.

Hyros is ad tracking and attribution software founded by Alex Becker and best known among info product sellers, coaches, course creators, agencies and high-ticket service businesses. Its job is to connect revenue back to the ad, campaign and creative that originally brought a lead in, even when the sale happens weeks later on a sales call or through a CRM.

Hyros combines first-party click tracking on your own domain with integrations for checkout tools, CRMs, booking software and call tracking, building a journey per lead across touchpoints. It reports attributed revenue and lifetime value per ad, compares attribution models, and sends enriched conversion data back to Meta, Google, TikTok and other ad platforms so their algorithms optimize on real sales instead of shallow events. AI features suggest which ads to scale or cut. Pricing is not public; a single all-inclusive plan is quoted on a setup call based on the revenue Hyros tracks, with onboarding handled by the Hyros team.

Hyros fits businesses with multi-step funnels, long sales cycles and significant ad spend, where platform-reported conversions badly misrepresent reality. It is a poor fit for small budgets, and its aggressive marketing and opaque pricing put some buyers off. For Shopify brands, Triple Whale and Northbeam are more focused; Wicked Reports is a comparable choice for subscription and info businesses, and RedTrack suits affiliate and performance marketers.