AdRoll vs Fraud Blocker
AdRoll and Fraud Blocker are both ad management & attribution tools. AdRoll is aimed at small businesses and E-commerce, while Fraud Blocker is aimed at small businesses and agencies. Only AdRoll has a free plan.
Retargeting and cross-channel ads for SMBs
Click fraud detection and blocking for Google and Meta ad campaigns
| Pricing | Freemium | Paid · $79 |
| Starting price | Not published | $79/mo |
| Free plan | Yes | No |
| Free trial | — | 7 days |
| Built for | Small businesses, E-commerce | Small businesses, Agencies, E-commerce |
| Platforms | web | web |
| Country | US · 2007 | US · 2019 |
| Rating | — | — |
Choose AdRoll if
SMBs wanting easy retargeting.
- Simple retargeting setup
- Cross-channel in one place
- Good for SMBs
Look elsewhere if: Advanced media buyers using native platforms.
Choose Fraud Blocker if
Small businesses and agencies running Google or Meta lead campaigns that lose budget to bots and competitor clicks.
- Blocks invalid clicks on Google Ads and Meta automatically
- Explains why each visitor was blocked
- No contracts, cancel anytime, 7-day trial
Look elsewhere if: Advertisers who mainly buy on TikTok, LinkedIn or Reddit, or who need revenue attribution rather than blocking (Hyros, Cometly).
AdRoll vs Fraud Blocker pricing
AdRoll
- Self-Service (Ads)Usage-basedDynamic CPM pricing, no minimum spend, pay for media you run
- Managed ServicesCustomWith qualifying ad spend; Advanced package needs yearly commitment
- ABM packagesCustomAccount-based ads and marketing (RollWorks); request a demo
Fraud Blocker
- Starter$79/mo5,000 ad clicks, 1 website, 3 team members; 20% off annually
- Pro$99/mo25,000 ad clicks, 50 websites, 10 team members; ~15% off annually
- Enterprise$489+/mo250,000+ clicks, unlimited sites and users, 12-month data
AdRoll · Key features
- Display and social retargeting
- Audience segmentation
- Email marketing
- Attribution dashboard
- Dynamic product ads
- B2B account-based marketing (RollWorks)
Cons
- Managed services need qualifying spend
- Less control than native platforms
- Reporting overlaps
Fraud Blocker · Key features
- Automatic scoring and blocking of bots, competitor clicks and click farms
- AI detection with a plain-language reason for every block
- Device fingerprinting plus VPN and proxy blocking
- Custom blocking rules with one-click unblock and whitelist
- Email verification on lead forms
- Visitor enrichment with 50+ data points per click
Cons
- Automatic blocking only on Google and Meta
- Starter covers just 5,000 clicks and one website
- AI detection, email verification and white label not on Starter
AdRoll vs Fraud Blocker: FAQ
Do AdRoll and Fraud Blocker have a free plan?
AdRoll has a free plan. Fraud Blocker has no free plan, a 7-day free trial.