Adjust vs RudderStack
Adjust and RudderStack are both analytics tools. Adjust is aimed at enterprise and developers, while RudderStack is aimed at developers and small businesses. Both have a free plan.
Mobile measurement partner for app attribution and fraud prevention
Warehouse-native customer data pipelines, a Segment alternative
| Pricing | Freemium | Freemium · $265 |
| Starting price | Not published | $265/mo |
| Free plan | Yes | Yes |
| Free trial | — | 30 days |
| Built for | Enterprise, Developers, Small businesses | Developers, Small businesses, Enterprise |
| Platforms | web | web |
| Country | DE · 2012 | US · 2019 |
| Rating | — | — |
Choose Adjust if
Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- Mature, widely integrated SDK used by large app publishers
- Free Base tier lets small developers start without a contract
- Strong fraud prevention and privacy-framework support
Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).
Choose RudderStack if
Data and engineering teams with a cloud warehouse that want a developer-friendly, cost-controlled Segment alternative.
- Warehouse-first design keeps customer data in your own infrastructure
- Generous free tier of 250K events per month
- Event-based pricing usually undercuts Segment at similar volumes
Look elsewhere if: Marketing teams without engineering support or companies without a data warehouse (Segment, Customer.io, Hightouch).
Adjust vs RudderStack pricing
Adjust
- Base$0Up to 1,500 attributions per month; for small developers
- CoreCustomUp to 250,000 attributions per year; annual contract
- EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately
RudderStack
- Free$0250K events/mo, 10 reverse ETL connections, 5 transformations
- Growth$265/mo1M events/mo; 15% off annually; scales to 25M events
- EnterpriseCustom5-min warehouse sync, Profiles, HIPAA, SSO, VPC deployment
Adjust · Key features
- Install and in-app event attribution across thousands of ad partners
- SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
- Fraud Prevention Suite against click spam, SDK spoofing and fake installs
- Datascape dashboards with cohort, retention and ROAS reporting
- InSight incrementality testing using synthetic control groups
- Deep linking for retargeting and user re-engagement campaigns
Cons
- Core and Enterprise pricing is unpublished and contract-based
- Useful add-ons like fraud prevention and InSight cost extra
- Ownership by AppLovin raises neutrality questions for some buyers
RudderStack · Key features
- Event stream SDKs for web, iOS, Android and server languages
- Over 200 cloud destinations plus warehouse and data lake loading
- Reverse ETL that syncs warehouse tables back to SaaS tools
- JavaScript and Python transformations on events in flight
- Tracking plans that validate event schemas and catch bad data
- Profiles for identity resolution and customer 360 tables in the warehouse
Cons
- Needs engineering ownership; less marketer-friendly than Segment
- Profiles, HIPAA and VPC deployment are Enterprise-only
- Elastic License 2.0 is not an OSI open-source license
Adjust vs RudderStack: FAQ
Do Adjust and RudderStack have a free plan?
Yes, both Adjust and RudderStack have a free plan; paid plans add more usage and features.