Happy Valley

Adjust vs Notch Metrics

Adjust and Notch Metrics are both analytics tools. Adjust is aimed at enterprise and developers, while Notch Metrics is aimed at small businesses and developers. Only Adjust has a free plan.

Adjust

Mobile measurement partner for app attribution and fraud prevention

Notch Metrics

Revenue, MRR and subscriber counts in your MacBook notch

PricingFreemiumPaid · $9
Starting priceNot published$9/mo
Free planYesNo
Free trial—7 days
Built forEnterprise, Developers, Small businessesSmall businesses, Developers, Creators, E-commerce
Platformswebmacos
CountryDE · 2012—
Rating——

Choose Adjust if

Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.

  • Mature, widely integrated SDK used by large app publishers
  • Free Base tier lets small developers start without a contract
  • Strong fraud prevention and privacy-framework support

Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).

Choose Notch Metrics if

Solo founders and small teams on Apple silicon Macs who want their revenue and growth numbers one glance away.

  • Keeps key numbers in view without opening a browser tab
  • Native Swift app with no Dock icon, window or menu bar clutter
  • Covers payment, product analytics, traffic and AI spend in one place

Look elsewhere if: Teams that need subscription analytics, cohorts or shared dashboards (ChartMogul, Klipfolio).

Adjust vs Notch Metrics pricing

Adjust

  • Base$0Up to 1,500 attributions per month; for small developers
  • CoreCustomUp to 250,000 attributions per year; annual contract
  • EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately

Notch Metrics

  • Monthly$9/moAll live connectors, custom metrics over MCP, cancel anytime
  • Yearly$49/yrSame features, billed once; about 55% off monthly billing

Adjust · Key features

  • Install and in-app event attribution across thousands of ad partners
  • SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
  • Fraud Prevention Suite against click spam, SDK spoofing and fake installs
  • Datascape dashboards with cohort, retention and ROAS reporting
  • InSight incrementality testing using synthetic control groups
  • Deep linking for retargeting and user re-engagement campaigns

Cons

  • Core and Enterprise pricing is unpublished and contract-based
  • Useful add-ons like fraud prevention and InSight cost extra
  • Ownership by AppLovin raises neutrality questions for some buyers

Notch Metrics · Key features

  • Revenue, MRR and subscriber widgets that expand when you hover the notch
  • 16 live sources including Stripe, Paddle, Polar, RevenueCat and Shopify
  • Widgets in four sizes that can be dragged and resized in the notch
  • Recent-payments feed showing plan and amount beside headline numbers
  • Custom metrics written by Claude Code or another agent over MCP
  • Provider keys encrypted server-side so the Mac never holds them

Cons

  • No free tier; widgets stop updating when the trial ends
  • Only for Apple silicon Macs on macOS 14 or later
  • Several connectors are still marked beta

Adjust vs Notch Metrics: FAQ

Do Adjust and Notch Metrics have a free plan?

Adjust has a free plan. Notch Metrics has no free plan, a 7-day free trial.

Not sure yet?