Adjust vs Google Analytics
Adjust and Google Analytics are both analytics tools. Adjust is aimed at enterprise and developers, while Google Analytics is aimed at small businesses and enterprise. Both have a free plan.
Mobile measurement partner for app attribution and fraud prevention
Google's free web and app analytics
| Pricing | Freemium | Free |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Developers, Small businesses | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | DE · 2012 | US · 2005 |
| Rating | — | — |
Choose Adjust if
Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- Mature, widely integrated SDK used by large app publishers
- Free Base tier lets small developers start without a contract
- Strong fraud prevention and privacy-framework support
Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).
Choose Google Analytics if
Businesses running paid acquisition on Google or needing warehouse-level event data for free.
- Free with enormous capability
- Unmatched integration with Google Ads and Search Console
- BigQuery export enables custom analysis
Look elsewhere if: Small content or SaaS sites wanting simple, compliant traffic numbers.
Adjust vs Google Analytics pricing
Adjust
- Base$0Up to 1,500 attributions per month; for small developers
- CoreCustomUp to 250,000 attributions per year; annual contract
- EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately
Google Analytics
- Google Analytics 4$0Standard property with data limits
- Google Analytics 360CustomEnterprise tier sold via Google sales; no public price
Adjust · Key features
- Install and in-app event attribution across thousands of ad partners
- SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
- Fraud Prevention Suite against click spam, SDK spoofing and fake installs
- Datascape dashboards with cohort, retention and ROAS reporting
- InSight incrementality testing using synthetic control groups
- Deep linking for retargeting and user re-engagement campaigns
Cons
- Core and Enterprise pricing is unpublished and contract-based
- Useful add-ons like fraud prevention and InSight cost extra
- Ownership by AppLovin raises neutrality questions for some buyers
Google Analytics · Key features
- Event-based model across web and apps
- Explorations: funnels, paths, segment overlap, cohorts
- Google Ads integration and data-driven attribution
- Free BigQuery export of raw events
- Predictive audiences and anomaly detection
- Consent Mode and server-side tagging via Tag Manager
Cons
- Complex interface and steep learning curve
- Sampling and thresholds obscure data
- Consent requirements shrink EU data
Adjust vs Google Analytics: FAQ
Do Adjust and Google Analytics have a free plan?
Yes, both Adjust and Google Analytics have a free plan; paid plans add more usage and features.