Adjust vs Databox
Adjust and Databox are both analytics tools. Adjust is aimed at enterprise and developers, while Databox is aimed at agencies and small businesses. Both have a free plan.
Adjust
Mobile measurement partner for app attribution and fraud prevention
Databox
KPI dashboards from 100+ integrations
| Pricing | Freemium | Freemium · $71 |
| Starting price | Not published | $71/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Enterprise, Developers, Small businesses | Agencies, Small businesses |
| Platforms | web | web, ios, android |
| Country | DE · 2012 | US · 2012 |
| Rating | — | — |
Choose Adjust if
Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- Mature, widely integrated SDK used by large app publishers
- Free Base tier lets small developers start without a contract
- Strong fraud prevention and privacy-framework support
Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).
Choose Databox if
SMBs and agencies tracking KPIs.
- Quick dashboards
- Benchmarks unique
- Agency features
Look elsewhere if: Complex BI.
Adjust vs Databox pricing
Adjust
- Base$0Up to 1,500 attributions per month; for small developers
- CoreCustomUp to 250,000 attributions per year; annual contract
- EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately
Databox
- Free$01 user, 3 data sources, 50 AI credits/mo
- Analyst$71/moBilled annually; 1 user, 5 data sources
- Agency$79/moBilled annually; unlimited users, 20 sources, + account packs
- Team (Core)$199/moBilled annually; 3 users, 10 data sources
- Team (Scale)$319/moBilled annually; 10 users, 30 data sources
Adjust · Key features
- Install and in-app event attribution across thousands of ad partners
- SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
- Fraud Prevention Suite against click spam, SDK spoofing and fake installs
- Datascape dashboards with cohort, retention and ROAS reporting
- InSight incrementality testing using synthetic control groups
- Deep linking for retargeting and user re-engagement campaigns
Cons
- Core and Enterprise pricing is unpublished and contract-based
- Useful add-ons like fraud prevention and InSight cost extra
- Ownership by AppLovin raises neutrality questions for some buyers
Databox · Key features
- 100+ integrations
- Dashboards and scorecards
- Goals and alerts
- Benchmarks
- Forecasting
- Client reporting
Cons
- Limited data modeling
- Costs grow with sources
- Not a BI replacement
Adjust vs Databox: FAQ
Do Adjust and Databox have a free plan?
Yes, both Adjust and Databox have a free plan; paid plans add more usage and features.