Adjust vs Databox

Adjust is a mobile measurement partner (MMP) founded in Berlin in 2012 and acquired by AppLovin in 2021 in a deal valued at about $1 billion. It tells app marketers which ad networks, campaigns and creatives drove installs, in-app events and revenue, so budget can move to the channels that actually pay back. Its SDK runs inside iOS, Android and Unity apps.

The platform covers attribution and deep linking, Datascape dashboards and cohort reporting, a Fraud Prevention Suite that blocks click spam and fake installs, and support for Apple's SKAdNetwork and AdAttributionKit privacy frameworks. Add-on modules include InSight for incrementality testing with synthetic control groups, Audience Builder, CTV AdVision for connected-TV campaigns and SpendWorks for ad-spend mapping. The free Base plan covers up to 1,500 attributions per month; Core and Enterprise are custom-priced annual contracts.

Adjust suits app publishers, games studios and fintech or ecommerce apps with real paid user-acquisition budgets. AppsFlyer is its biggest rival with a larger partner ecosystem, while Singular leans harder into cost aggregation. Northbeam and Rockerbox, also in our catalog, solve web and DTC attribution rather than app installs, so they are not like-for-like replacements.

In May 2025 Adjust launched Growth Copilot in beta, an AI assistant that answers reporting questions in plain language and, with Pulse, can publish scheduled AI reports. When negotiating, ask for fraud prevention to be bundled, since it is often quoted as a separate add-on.

Databox is a business analytics and KPI reporting platform headquartered in Boston with roots in Slovenia. It connects to marketing, sales, finance and product tools, pulls their metrics into one place and turns them into dashboards, scorecards, goals and alerts that non-analysts can build and read. It is especially popular with marketing agencies that report on dozens of client accounts.

More than 100 native integrations, including Google Analytics, HubSpot, Google Ads, Facebook Ads, Shopify, Stripe and QuickBooks, sit alongside connectors for spreadsheets, SQL databases and an API for custom data. Users drag metrics onto dashboards, set goals with progress tracking, schedule scorecards to Slack or email, and use forecasting to project where a metric will land. Benchmarks compare your performance with anonymized peer groups, a feature few competitors offer. A free plan covers a few data sources; paid tiers scale with the number of sources, users and advanced features.

Databox fits SMBs and agencies that want quick, attractive KPI dashboards without a data team. It is not a replacement for a BI tool: data modeling, joins across sources and complex calculations are limited, and some integrations expose only a subset of metrics. AgencyAnalytics and Whatagraph are close alternatives for agency client reporting; Looker Studio is free but more manual; Power BI and Tableau suit companies that need full data modeling.