Adjust vs Counter
Adjust and Counter are both analytics tools. Adjust is aimed at enterprise and developers, while Counter is aimed at freelancers and developers. Both have a free plan.
Mobile measurement partner for app attribution and fraud prevention
Free, minimal, privacy-respecting analytics
| Pricing | Freemium | Free |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Developers, Small businesses | Freelancers, Developers |
| Platforms | web | web |
| Country | DE · 2012 | DE · 2020 |
| Rating | — | — |
Choose Adjust if
Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- Mature, widely integrated SDK used by large app publishers
- Free Base tier lets small developers start without a contract
- Strong fraud prevention and privacy-framework support
Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).
Choose Counter if
Hobby sites.
- Free
- Private
- Lightweight
Look elsewhere if: Business analytics.
Adjust vs Counter pricing
Adjust
- Base$0Up to 1,500 attributions per month; for small developers
- CoreCustomUp to 250,000 attributions per year; annual contract
- EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately
Counter
- Free$0Donation-funded; pay when ready, AGPL-3.0 source
Adjust · Key features
- Install and in-app event attribution across thousands of ad partners
- SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
- Fraud Prevention Suite against click spam, SDK spoofing and fake installs
- Datascape dashboards with cohort, retention and ROAS reporting
- InSight incrementality testing using synthetic control groups
- Deep linking for retargeting and user re-engagement campaigns
Cons
- Core and Enterprise pricing is unpublished and contract-based
- Useful add-ons like fraud prevention and InSight cost extra
- Ownership by AppLovin raises neutrality questions for some buyers
Counter · Key features
- Minimal script
- No cookies
- Referrers and devices
- Open source
- Free
- Simple dashboard
Cons
- Very basic
- No events
- Limited support
Adjust vs Counter: FAQ
Do Adjust and Counter have a free plan?
Yes, both Adjust and Counter have a free plan; paid plans add more usage and features.
Which is better for small businesses, Adjust or Counter?
Adjust lists small businesses as a core audience, while Counter is aimed more at freelancers and developers.