ActiveCampaign vs Workato
ActiveCampaign and Workato are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while Workato is aimed at enterprise.
Email marketing and automation platform for SMBs and ecommerce
Enterprise integration and automation
| Pricing | Paid · $19 | Paid |
| Starting price | $19/mo | Not published |
| Free plan | No | No |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2003 | US · 2013 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Workato if
Enterprises with complex integrations.
- Enterprise-grade
- Business and IT collaboration
- Strong connectors
Look elsewhere if: SMBs (Zapier, Make).
ActiveCampaign vs Workato pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Workato
- PlatformCustomQuote-based; pay-as-you-go to enterprise-wide
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Workato · Key features
- 1,200+ enterprise connectors
- Recipes and workflow automation
- AI agents (Genies)
- API management
- Governance and security
- Embedded iPaaS
Cons
- Expensive
- Quote-based pricing
- Overkill for SMBs
ActiveCampaign vs Workato: FAQ
Do ActiveCampaign and Workato have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Workato has no free plan.
Which is better for small businesses, ActiveCampaign or Workato?
ActiveCampaign lists small businesses as a core audience, while Workato is aimed more at enterprise.