ActiveCampaign vs Relevance AI
ActiveCampaign and Relevance AI are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while Relevance AI is aimed at small businesses and enterprise.
Email marketing and automation platform for SMBs and ecommerce
Build an AI workforce of agents without code
| Pricing | Paid · $19 | Paid |
| Starting price | $19/mo | Not published |
| Free plan | No | No |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2003 | AU · 2020 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Relevance AI if
GTM and ops teams experimenting with AI agents.
- Business-friendly agent building
- GTM templates
- Multi-agent orchestration
Look elsewhere if: Teams needing deterministic workflows (Zapier).
ActiveCampaign vs Relevance AI pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Relevance AI
- EnterpriseCustomTalk to sales; unlimited agents, tools, users and projects
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Relevance AI · Key features
- No-code agent builder
- Tool use and integrations
- Knowledge and memory
- Multi-agent teams
- Human approval steps
- Templates for GTM
Cons
- Agent reliability needs testing
- Sales-led pricing only
- Learning curve
ActiveCampaign vs Relevance AI: FAQ
Do ActiveCampaign and Relevance AI have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Relevance AI has no free plan.