ActiveCampaign vs Microsoft Power Automate
ActiveCampaign and Microsoft Power Automate are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while Microsoft Power Automate is aimed at small businesses and enterprise. Microsoft Power Automate costs less, from $15/mo versus $19/mo for ActiveCampaign.
Email marketing and automation platform for SMBs and ecommerce
Microsoft's workflow automation and RPA platform for Microsoft 365
| Pricing | Paid · $19 | Paid · $15 |
| Starting price | $19/mo | $15/mo |
| Free plan | No | No |
| Free trial | 14 days | 30 days |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Enterprise |
| Platforms | web, ios, android | web, windows, ios, android |
| Country | US · 2003 | US · 2016 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Microsoft Power Automate if
Organizations standardized on Microsoft 365 that need governed workflow automation and desktop RPA for legacy apps.
- Deep native integration with Microsoft 365, Teams, SharePoint and Dynamics
- Many Microsoft 365 licences already include standard connector flows
- Combines API automation and desktop RPA in one platform
Look elsewhere if: Small teams on mostly non-Microsoft SaaS apps who want quick, simple automations (Zapier, Make, n8n).
ActiveCampaign vs Microsoft Power Automate pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Microsoft Power Automate
- Premium$15/user/moBilled yearly; cloud flows, attended desktop RPA, process mining
- Process$150/bot/moBilled yearly; unattended desktop flows for one bot
- Hosted Process$215/bot/moBilled yearly; adds a Microsoft-hosted virtual machine
- Process Mining add-on$5,000/tenant/moBilled yearly; requires Premium, 100 GB data storage
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Microsoft Power Automate · Key features
- Cloud flows triggered by events, schedules or buttons across 1,000+ connectors
- Desktop flows that automate Windows apps and websites through RPA
- Attended bots on user PCs and unattended bots on VMs
- Copilot that drafts flows from a plain-language description
- Approvals built into Teams, Outlook and the mobile app
- Process and task mining to find bottlenecks before automating
Cons
- Licensing is confusing, with premium connectors and per-bot charges
- Designer is slower and less intuitive than Zapier or Make
- Error messages and debugging can be hard for non-developers
ActiveCampaign vs Microsoft Power Automate: FAQ
Which is cheaper, ActiveCampaign or Microsoft Power Automate?
Microsoft Power Automate starts at $15/mo and ActiveCampaign at $19/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and Microsoft Power Automate have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Microsoft Power Automate has no free plan, a 30-day free trial.