ActiveCampaign vs Boomi
ActiveCampaign and Boomi are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while Boomi is aimed at enterprise and small businesses. ActiveCampaign costs less, from $19/mo versus $99/mo for Boomi. Only Boomi has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Enterprise iPaaS for integration, APIs, data and AI agents
| Pricing | Paid · $19 | Paid · $99 |
| Starting price | $19/mo | $99/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 30 days |
| Built for | Small businesses, E-commerce, Agencies | Enterprise, Small businesses, Developers |
| Platforms | web, ios, android | web |
| Country | US · 2003 | US · 2000 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Boomi if
Mid-size and large IT teams that must integrate ERP, CRM, legacy and cloud systems with governance and API management.
- Mature platform with two decades of enterprise integrations
- Handles hybrid cloud and on-premise systems well
- Broad suite: integration, API, MDM, ELT and agents in one vendor
Look elsewhere if: Small teams automating a few SaaS apps without IT support (Zapier, Make, n8n).
ActiveCampaign vs Boomi pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Boomi
- Free trial$030 days of core integration, mapping and basic API tools
- Pay-As-You-Go$99/moPlus usage, billed monthly; no contract, card signup
- Integration editionsCustomStandard to Enterprise Plus; annual subscriptions
- API Mgmt, Data Hub, Data IntegrationCustomSold as separate editions; sales quote
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Boomi · Key features
- Low-code integration designer with mapping and transformation tools
- Runtimes deployable in Boomi's cloud or on your own servers
- B2B/EDI management and managed file transfer
- API Management with gateway, developer portal and API discovery
- Data Hub for master data management with stewardship console
- Data Integration with ELT pipelines and CDC replication
Cons
- Edition pricing is opaque and enterprise connectors cost extra
- Learning curve is steep for non-technical users
- Standard edition lacks test and development environments
ActiveCampaign vs Boomi: FAQ
Which is cheaper, ActiveCampaign or Boomi?
ActiveCampaign starts at $19/mo and Boomi at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and Boomi have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Boomi has a free plan.