ActiveCampaign vs Bardeen
ActiveCampaign and Bardeen are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while Bardeen is aimed at small businesses and agencies. Bardeen costs less, from $10/mo versus $19/mo for ActiveCampaign. Only Bardeen has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Browser automation agents for GTM teams
| Pricing | Paid · $19 | Freemium · $10 |
| Starting price | $19/mo | $10/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2003 | US · 2020 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Bardeen if
Sales and marketing teams automating browser tasks.
- Works in your browser
- No-code scraping
- GTM templates
Look elsewhere if: Backend automation.
ActiveCampaign vs Bardeen pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Bardeen
- Free$0100 free credits; credits expire each billing period
- Basic$10/mo+100 credits/mo
- Premium$50/mo$40/mo billed annually; +1,000 credits/mo
- EnterpriseCustomBilled annually; custom bulk credits, custom scrapers
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Bardeen · Key features
- Browser scraping
- AI agents for GTM
- CRM updates
- Playbooks
- Sheets and Notion sync
- Chrome extension
Cons
- Credit pricing
- Scraping fragility
- LinkedIn policy risk
ActiveCampaign vs Bardeen: FAQ
Which is cheaper, ActiveCampaign or Bardeen?
Bardeen starts at $10/mo and ActiveCampaign at $19/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and Bardeen have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Bardeen has a free plan.