Simplecast
Podcast hosting with IAB-certified analytics and AdsWizz monetization
Simplecast is a podcast & audio tool for Creators and Small businesses, offered as paid ($15/mo). Founded in United States in 2013.
About Simplecast
Simplecast is a podcast hosting and analytics platform founded in 2013 and acquired by SiriusXM in June 2020, which paired it with its ad-tech unit AdsWizz. Now branded Simplecast by AdsWizz, it serves both independent shows and large networks: publishing episodes, distributing them to Apple Podcasts, Spotify, Pandora and other apps, and measuring listening with IAB Tech Lab certified analytics.
Every plan includes unlimited storage, multiple shows per account, a show website with custom domain, embeddable players and HTTPS feeds. Pricing follows monthly downloads: Basic costs $15 per month for 20,000 downloads and two seats, Essential $35 for 50,000 downloads and four seats with location, unique listener and app analytics. Professional and Enterprise are quoted and add dynamic ad insertion, ad-free feeds, programmatic demand through the AdsWizz marketplace, API access and white-label feeds. All plans start with a 14-day trial without a card.
Simplecast suits growing shows and networks that need trustworthy numbers and plan to sell ads. Hobby podcasters get more for less elsewhere. Transistor offers unlimited shows on flat download tiers, Buzzsprout is friendlier for beginners, Captivate leans into marketing tools, and Acast is the main rival for ad-sold networks.
Buying tip: estimate monthly downloads before choosing, because download caps rather than features drive the price, and confirm overage terms. If programmatic revenue is the goal, ask sales about Professional early, since dynamic ad insertion is not in the self-serve plans.
Key features of Simplecast
- Unlimited audio storage and uploads on every plan
- Multiple shows under one account with per-show team permissions
- IAB Tech Lab certified download and listener analytics
- Location, app, browser and unique listener reports on Essential
- Automatic show website with themes and custom domain
- Embeddable episode and show players with drop-off analytics
- Dynamic ad insertion and AdsWizz marketplace on Professional
- Simplecast API 2.0 for custom publishing and analytics tools
Pros and cons
Pros
- Certified analytics that advertisers and networks trust
- Direct path to programmatic ad revenue through AdsWizz
- Unlimited storage, no per-hour upload limits
- Clean player and website builder included in the base plan
- Show migrator and seven-day support for switching hosts
Cons
- Download caps make costs rise quickly as a show grows
- Dynamic ad insertion requires a sales-led plan
- Only two team seats on the Basic plan
- Pricier than Buzzsprout or Spotify for Creators for hobby shows
- Professional and Enterprise pricing is not published
Simplecast pricing
Simplecast uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Basic | $15 / mo | $13.50/mo prepaid annually; 20K downloads/mo, 2 seats |
| Essential | $35 / mo | $31.50/mo prepaid annually; 50K downloads/mo, 4 seats |
| Professional | Custom | Dynamic ad insertion, AdsWizz marketplace, ad-free feeds |
| Enterprise | Custom | API, white-label RSS, high bitrate audio, success manager |
Source: www.simplecast.com · checked on Oct 20, 2026
How Simplecast compares in Podcast & audio
- Rank by votes
- #1 / 16
- Starting price
- $15
- Free alternatives
- 1
0 votes from members
14% below the category median ($18/mo)
Free or open-source tools in Podcast & audio
Simplecast ranks #1 of 16 podcast & audio tools by community votes and is priced below most tools in the category.
Common use cases
- 1Independent shows that need audited numbers for sponsors
- 2Podcast networks running many shows from one account
- 3Publishers monetizing back catalogs with dynamic ad insertion
- 4Brands running a company podcast with a custom-domain website
- 5Developers building custom players or dashboards on the API
Best for
Growing podcasts and networks that want IAB-certified analytics and a path to ad revenue through SiriusXM's AdsWizz.
Not ideal for
Hobby podcasters or beginners on a tight budget (Buzzsprout, Transistor, Captivate).
Integrations
- Apple Podcasts
- Spotify
- Pandora
- AdsWizz
- WordPress
- Squarespace
Our take
Simplecast is a reliable choice once a show has an audience worth measuring and selling. For a first podcast it is more than you need; for a network chasing ad revenue it is one of the more credible hosts.
FAQ
- What is Simplecast?
- Simplecast is a Podcast & audio tool: Podcast hosting with IAB-certified analytics and AdsWizz monetization.
- How much does Simplecast cost?
- Simplecast uses a Paid model; paid plans start at $15 per month.
- Does Simplecast have a free trial?
- Yes, Simplecast offers a 14-day free trial.
- What does Simplecast integrate with?
- Simplecast integrates with Apple Podcasts, Spotify, Pandora, AdsWizz, WordPress, Squarespace and more.
- Which platforms does Simplecast support?
- Simplecast is available on web.
- Who is Simplecast for?
- Growing podcasts and networks that want IAB-certified analytics and a path to ad revenue through SiriusXM's AdsWizz.
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