Happy Valley

Tolt vs Viral Loops

Tolt and Viral Loops are both affiliate & referral programs tools. Tolt is aimed at small businesses, while Viral Loops is aimed at small businesses and creators. Viral Loops costs less, from $49/mo versus $69/mo for Tolt.

Tolt

Affiliate software built for SaaS

Viral Loops

Referral campaigns and viral waitlists

PricingPaid · $69Paid · $49
Starting price$69/mo$49/mo
Free planNoNo
Free trial14 days14 days
Built forSmall businessesSmall businesses, Creators
Platformswebweb
CountryNL · 2022GR · 2016
Rating——

Choose Tolt if

SaaS companies starting affiliate programs.

  • Modern UI
  • Supports Paddle and Chargebee
  • Fair pricing

Look elsewhere if: Enterprise partner ecosystems (PartnerStack).

Choose Viral Loops if

Startups and marketers running launch or referral campaigns.

  • Ready-made templates
  • Great for launches
  • Easy to deploy

Look elsewhere if: Ongoing affiliate programs.

Tolt vs Viral Loops pricing

Tolt

  • Basic$69/moUp to $10,000/mo affiliate revenue, manual payouts
  • Growth$99/moUp to $20,000/mo affiliate revenue, auto payouts
  • Pro$199/moUp to $50,000/mo affiliate revenue
  • EnterpriseCustomOver $50,000/mo, Slack channel, no branding

Viral Loops

  • Start-up$49/mo$35/mo billed annually; 1,000 participants
  • Plus$139/mo$99/mo billed annually; 5,000 participants
  • Growing$159/moBilled annually; 10,000 participants
  • Power$399/mo$279/mo billed annually; 25,000 participants
  • EnterpriseCustom25,000+ participants

Tolt · Key features

  • Stripe, Paddle, Chargebee integrations
  • Recurring commission tracking
  • Branded affiliate portal
  • Automated payouts
  • Multiple programs
  • Coupon and link tracking

Cons

  • Revenue caps per tier
  • Younger product
  • Fewer marketing features

Viral Loops · Key features

  • Prelaunch waitlist template
  • Milestone referrals
  • Giveaways and sweepstakes
  • Newsletter referral programs
  • Ambassador programs
  • Widgets and integrations

Cons

  • Participant limits
  • Less customizable
  • Pricing per tier

Tolt vs Viral Loops: FAQ

Which is cheaper, Tolt or Viral Loops?

Viral Loops starts at $49/mo and Tolt at $69/mo. Both prices are checked on the vendors' own pricing pages.

Do Tolt and Viral Loops have a free plan?

Tolt has no free plan, a 14-day free trial. Viral Loops has no free plan, a 14-day free trial.

Not sure yet?

Tolt vs Viral Loops (2026): Pricing and Features