Happy Valley

Sitebulb vs Surfer

Sitebulb and Surfer are both SEO tools tools. Sitebulb is aimed at agencies, while Surfer is aimed at agencies and creators. Sitebulb costs less, from $18/mo versus $49/mo for Surfer.

Sitebulb

Visual website auditing

Surfer

Content optimization against the SERP

PricingPaid · $18Paid · $49
Starting price$18/mo$49/mo
Free planNoNo
Free trial14 days—
Built forAgenciesAgencies, Creators
Platformsmacos, windows, webweb
CountryGB · 2017PL · 2017
Rating——

Choose Sitebulb if

SEOs who want actionable, explained audits.

  • Excellent explanations and prioritization
  • Great visuals for clients
  • Strong JS rendering

Look elsewhere if: Users needing custom extraction (Screaming Frog).

Choose Surfer if

Content teams producing SEO articles at scale.

  • Clear, actionable on-page guidance
  • Speeds up briefs and optimization
  • Integrates with Google Docs and WordPress

Look elsewhere if: Technical SEO (Screaming Frog) or backlinks (Ahrefs).

Sitebulb vs Surfer pricing

Sitebulb

  • Lite$18/moDesktop, 1 user, 10,000 URLs per audit; save 15% yearly
  • Pro$42/moDesktop, 500k URLs per audit; extra users +$11/mo
  • Cloudfrom $125/moCloud crawling, 2+ users, teams

Surfer

  • Discovery$49/moBilled yearly; 120 documents, track 10 pages
  • Standard$99/moBilled yearly; 360 docs, 25 AI prompts, 3 seats
  • Pro$182/moBilled yearly; 50 AI prompts daily, 5 seats
  • Peace of Mind$299/moBilled yearly; 100 AI prompts, 10 seats, API
  • AI Search Analytics$82/moBilled yearly; 50 AI prompts, 5 brand spaces

Sitebulb · Key features

  • Prioritized hints with explanations
  • Visual crawl maps and graphs
  • JavaScript rendering
  • Accessibility and structured data audits
  • Large site crawling
  • Cloud collaboration

Cons

  • Less flexible extraction than Screaming Frog
  • Cloud is expensive
  • Desktop resource usage

Surfer · Key features

  • Content Editor with real-time score
  • SERP analysis of top competitors
  • Content audit for existing pages
  • Topical maps and clustering
  • AI article drafts
  • AI Tracker for AI search visibility

Cons

  • Can produce formulaic content
  • Expensive for individuals
  • Doesn't cover links or technical SEO

Sitebulb vs Surfer: FAQ

Which is cheaper, Sitebulb or Surfer?

Sitebulb starts at $18/mo and Surfer at $49/mo. Both prices are checked on the vendors' own pricing pages.

Do Sitebulb and Surfer have a free plan?

Sitebulb has no free plan, a 14-day free trial. Surfer has no free plan.

Not sure yet?