ShipBob vs Shippo
ShipBob and Shippo are both inventory & shipping tools. ShipBob is aimed at E-commerce and small businesses, while Shippo is aimed at E-commerce and developers. Both have a free plan.
Outsourced ecommerce fulfillment network with inventory software
Shipping API and dashboard with discounted rates
| Pricing | Paid | Freemium · $19 |
| Starting price | Not published | $19/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | E-commerce, Small businesses, Enterprise | E-commerce, Developers |
| Platforms | web | web |
| Country | US · 2014 | US · 2013 |
| Rating | — | — |
Choose ShipBob if
Growing DTC brands shipping hundreds or thousands of orders a month that want to outsource warehousing and fulfillment.
- Large multi-country network enables two-day delivery coverage
- Software and integrations included at no extra charge
- Negotiated carrier rates with UPS, USPS, FedEx and DHL
Look elsewhere if: Small shops that pack their own orders and only need shipping labels or inventory software (ShipStation, Shippo or Cin7 fit better).
Choose Shippo if
Small sellers and developers.
- Free starter plan
- Strong API
- Discounted rates
Look elsewhere if: High-volume multi-channel warehouses (ShipStation).
ShipBob vs Shippo pricing
ShipBob
- FulfillmentCustom quoteReceiving, storage, pick and pack and shipping quoted per brand
- Software$0Merchant dashboard and store integrations free for customers
- WMSCustom quoteWarehouse software for brands' own US warehouses
Shippo
- Starter$0Up to 30 labels/mo, 1 user; 5c/label own carrier
- Pro$19/mo$205/yr billed annually; 1-200 labels/mo, up to 5 users
- PremierCustomUnlimited shipments, 15+ users, dedicated AM
ShipBob · Key features
- Fulfillment centers across the US, Canada, UK, Europe and Australia
- Inventory placement across locations to reduce shipping zones
- Merchant dashboard with stock levels, order routing and analytics
- Lot, expiry date and serial tracking for regulated products
- Kitting, B2B, wholesale and EDI order handling
- Returns processing with discounted return labels
Cons
- No public rate card; every price requires a sales quote
- Implementation fee and extra charges for kitting and custom packaging
- Support responsiveness gets mixed reviews
Shippo · Key features
- Discounted carrier rates
- Label printing and batch
- Tracking and notifications
- Returns
- Shipping API
- Store integrations
Cons
- Pro needed for volume
- Fewer automations than ShipStation
- US-centric
ShipBob vs Shippo: FAQ
Do ShipBob and Shippo have a free plan?
Yes, both ShipBob and Shippo have a free plan; paid plans add more usage and features.
Which is better for small businesses, ShipBob or Shippo?
ShipBob lists small businesses as a core audience, while Shippo is aimed more at E-commerce and developers.