Happy Valley

Runway vs Videco

Runway and Videco are both AI image & video generation tools. Runway is aimed at creators and agencies, while Videco is aimed at small businesses and creators. Videco costs less, from $9.99/mo versus $15/mo for Runway. Both have a free plan.

Runway

AI video generation and editing suite

Videco

Video hosting plus an AI studio that turns demos into clips and posts

PricingFreemium · $15Paid · $10
Starting price$15/mo$9.99/mo
Free planYesYes
Free trial—7 days
Built forCreators, AgenciesSmall businesses, Creators, Agencies
Platformswebweb
CountryUS · 2018NL
Rating——

Choose Runway if

Creative professionals and agencies producing AI-assisted video.

  • Professional-grade generation quality
  • Broad editing toolset
  • Consistency controls for storytelling

Look elsewhere if: Simple talking-head videos (HeyGen, Synthesia).

Choose Videco if

Small marketing teams and agencies that want cheap branded video hosting and AI repurposing of demos and webinars in one tool.

  • Low entry price for hosting with API access and branding
  • Hosting, repurposing and lead capture share the same share link
  • Video SEO markup added without plugins

Look elsewhere if: Teams that need mature enterprise video analytics or a dedicated AI clipping engine (Wistia, OpusClip).

Runway vs Videco pricing

Runway

  • Free$0125 one-time credits, 5 GB storage
  • Standard$15/user/mo$12 billed annually; 625 credits/mo, no watermark
  • Pro$35/user/mo$28 billed annually; 2,250 credits/mo, voice clone
  • Max$95/user/mo$76 billed annually; 9,500 credits/mo

Videco

  • Free trial$07 days, 500 MB storage, 10-min videos, Videco logo
  • Pro$9.99/mo2 TB, 5-hr videos, 100 GB bandwidth/mo, API; no AI credits
  • Business$49/mo4 TB, 50-hr videos, 1 TB bandwidth, custom domain, 100 AI credits
  • AI credit pack$9100 credits for Content Studio; purchased packs never expire

Runway · Key features

  • Text and image to video with Gen-4
  • Character and scene consistency with References
  • Act-One performance capture
  • Video editing with prompts (Aleph)
  • Green screen, inpainting, motion tracking
  • Upscaling and audio tools

Cons

  • Credits deplete quickly
  • Generation length limits
  • Learning curve for best results

Videco · Key features

  • Video library with folders, projects and private, unlisted or public visibility
  • Branded player with custom colors and logo, embeddable anywhere
  • AI Content Studio, in progress, for moments, clips, posts and blog drafts
  • Captions, AI transcription and motion templates on the player
  • Magic-link client review for content packs without a Videco login
  • Personalized landing pages with merge tags, CTAs and calendar embeds

Cons

  • Content Studio is still listed as work in progress on the public roadmap
  • No social scheduling yet
  • Pro plan includes no AI credits

Runway vs Videco: FAQ

Which is cheaper, Runway or Videco?

Videco starts at $9.99/mo and Runway at $15/mo. Both prices are checked on the vendors' own pricing pages.

Do Runway and Videco have a free plan?

Yes, both Runway and Videco have a free plan; paid plans add more usage and features.

Which is better for small businesses, Runway or Videco?

Videco lists small businesses as a core audience, while Runway is aimed more at creators and agencies.

Not sure yet?