Proposify vs Smartlead
Proposify and Smartlead are both sales engagement & outbound tools. Proposify is aimed at small businesses and agencies, while Smartlead is aimed at agencies and small businesses. Smartlead costs less, from $39/mo versus $49/mo for Proposify.
Proposal and quote software with e-signatures for sales teams
Cold email infrastructure for agencies
| Pricing | Paid · $49 | Paid · $39 |
| Starting price | $49/mo | $39/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Agencies, Enterprise | Agencies, Small businesses |
| Platforms | web | web |
| Country | CA | US · 2022 |
| Rating | — | — |
Choose Proposify if
Agencies and B2B sales teams that send polished, designed proposals and want analytics and approvals around them.
- Strong design control for agency-style proposals
- Detailed engagement analytics on each proposal
- Unlimited documents and signatures on all plans
Look elsewhere if: Teams that only need signatures on standard contracts (DocuSign, Dropbox Sign) or full contract lifecycle management (Oneflow).
Choose Smartlead if
Lead generation agencies and high-volume senders.
- Built for agencies
- Unlimited mailboxes
- Strong API
Look elsewhere if: Teams wanting personalization-led multichannel (lemlist).
Proposify vs Smartlead pricing
Proposify
- Build$49/user/mo$35 billed annually; unlimited docs and signatures
- Grow$65/user/moBilled annually; approvals, roles, custom fields, API
- Scale$12,800/yrIncludes 10 users; SSO, Salesforce, workspaces
Smartlead
- Base$39/mo$32 billed annually; 2,000 contacts, 6,000 sends
- Pro$94/mo$78 billed annually; 30,000 contacts, 90,000 sends
- Unlimited Smart$174/mo$144 billed annually; 150,000 sends
- Unlimited Prime$379/mo$315 billed annually; 500,000 sends
Proposify · Key features
- Template-based proposal editor with a shared content library
- Interactive pricing tables, optional items and a product catalog
- Built-in legally binding e-signatures on every plan
- Document insights showing opens, views and time per section
- Approval workflows, user roles and permissions on Grow
- AI writing widget plus an MCP server for AI assistants
Cons
- No free plan, unlike PandaDoc
- Monthly send quotas with per-document overage fees
- Approvals and API access require the annual Grow plan
Smartlead · Key features
- Unlimited mailboxes and rotation
- AI-driven warm-up
- Master inbox for replies
- Sub-sequences based on reply intent
- White-label client portal
- API and webhooks
Cons
- Email only
- UI less polished
- Deliverability depends on setup
Proposify vs Smartlead: FAQ
Which is cheaper, Proposify or Smartlead?
Smartlead starts at $39/mo and Proposify at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Proposify and Smartlead have a free plan?
Proposify has no free plan, a 14-day free trial. Smartlead has no free plan, a 14-day free trial.