Pendo vs Supademo
Pendo and Supademo are both product adoption & onboarding tools. Pendo is aimed at enterprise, while Supademo is aimed at small businesses and enterprise. Both have a free plan.
Product analytics, guides and feedback in one
AI interactive product demos and walkthroughs for sales and onboarding
| Pricing | Freemium | Freemium · $50 |
| Starting price | Not published | $50/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise | Small businesses, Enterprise |
| Platforms | web, ios, android | web, macos, windows |
| Country | US · 2013 | US · 2023 |
| Rating | — | — |
Choose Pendo if
Mid-market and enterprise product organizations.
- Analytics and guidance in one
- Retroactive data capture
- Enterprise-ready
Look elsewhere if: Startups wanting simple onboarding (UserGuiding, Appcues).
Choose Supademo if
B2B SaaS marketing, sales and customer education teams that want clickable demos quickly and affordably.
- Very fast to create a demo from a click-through recording
- Usable free plan with unlimited demo views
- Unlimited viewers on every plan
Look elsewhere if: Teams that need in-app onboarding inside the live product (Appcues, Userflow, Whatfix).
Pendo vs Supademo pricing
Pendo
- Free$0Up to 500 MAU, analytics and in-app guides
- BaseCustomProduct analytics, in-app guides, custom MAU
- CoreCustomAdds session replay
- UltimateCustomAdds NPS/surveys, Orchestrate, Listen, Data Sync
Supademo
- Free$01 creator, 5 guided demos, 50 video recordings, unlimited views
- Scale$50/creator/mo$38 billed annually; branching, analytics, AI and MCP
- Business$249/mo$199 billed annually; 1 creator, HTML demos, AI data edits
- Growth$450/mo$350 billed annually; 5 creators, sandbox demos, voice cloning
- EnterpriseCustom10+ creators, SSO/SAML, data residency, multiple workspaces
Pendo · Key features
- Retroactive product analytics without tagging
- In-app guides and resource center
- Session replay
- NPS and feedback collection
- Product roadmaps
- AI insights
Cons
- Expensive at scale
- Complex to administer
- UI can be dense
Supademo · Key features
- Capture flows with a Chrome extension or Mac and Windows apps
- Editable HTML demo captures with text and data editing
- Hotspots, branching and variables for personalized paths
- AI voiceover, voice cloning and translation of demos
- Share as link, embed, 4K video or PDF guide
- Engagement analytics synced to HubSpot and Salesforce
Cons
- HTML demos and AI data editing start at $249 per month
- Analytics and tracking links need the paid Scale plan
- SSO and data residency only on Enterprise
Pendo vs Supademo: FAQ
Do Pendo and Supademo have a free plan?
Yes, both Pendo and Supademo have a free plan; paid plans add more usage and features.
Which is better for small businesses, Pendo or Supademo?
Supademo lists small businesses as a core audience, while Pendo is aimed more at enterprise.