Looker vs Querri
Looker and Querri are both BI & dashboards tools. Looker is aimed at enterprise and developers, while Querri is aimed at small businesses and enterprise. Both have a free plan.
Google Cloud's enterprise BI platform built on LookML
AI data analyst that answers business questions with traceable math
| Pricing | Paid | Freemium · $119 |
| Starting price | Not published | $119/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | 14 days |
| Built for | Enterprise, Developers | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | US · 2012 | US |
| Rating | — | — |
Choose Looker if
Data teams on a modern cloud warehouse, especially BigQuery, that need governed metrics or embedded analytics at scale.
- Single source of truth for metrics across the whole company
- No data extracts: always queries live warehouse data
- Strong embedded analytics and API for customer-facing use
Look elsewhere if: Small teams that need a few dashboards on a budget (Data Studio, Metabase, Power BI).
Choose Querri if
Small and mid-sized teams without a data analyst who want checkable plain-English answers across their SaaS and warehouse data.
- No SQL needed for non-technical business users
- Answers expose sources and calculations, which makes checking easy
- Unlimited dashboard viewers, exports and file uploads on paid tiers
Look elsewhere if: Data teams that want full SQL modelling control or a low-cost self-hosted BI stack (Metabase, Power BI).
Looker vs Querri pricing
Looker
- StandardCustomUnder 50 users; incl. 10 standard + 2 developer users; annual
- EnterpriseCustomInternal BI at scale; 1 to 3 year commitments
- EmbedCustomExternal and customer-facing analytics at scale
- Trial$030 days; 5 viewer, 1 standard, 1 developer user
Querri
- Free$015 credits/mo, 3 connectors, 50 MB storage, 7-day retention
- Pro$119/mo200 credits, 10 connectors, 5 GB; 20% off billed annually
- Team$399/mo750 credits, 10 creators, 20 connectors, 99.9% SLA
- ScaleCustomSSO/SCIM, row-level security, white-label embed, HIPAA BAA
Looker · Key features
- LookML semantic layer with Git version control for governed metrics
- In-database querying on BigQuery, Snowflake, Redshift and Databricks
- Gemini conversational analytics across up to five Explores
- Explores for self-service drill-down without writing SQL
- Embedded analytics with signed embedding and APIs for customer apps
- Scheduled deliveries and alerts to email, Slack and webhooks
Cons
- No published prices; contracts are typically five figures and up
- Requires developers who know LookML
- Visualisation options are weaker than Tableau
Querri · Key features
- Plain-English questions answered with the rows and calculations shown
- 130+ read-only connectors including Salesforce, NetSuite and Snowflake
- The Library stores business definitions applied to every answer
- Dashboards, decks and scheduled reports built from one conversation
- Screenshot-to-dashboard rebuilds an existing dashboard from an image
- Nightly insight summaries and KPI monitors flag what changed
Cons
- Credit metering makes heavy question volume expensive
- Large price jump from Free to the $119 Pro plan
- Free plan keeps data for only 7 days
Looker vs Querri: FAQ
Do Looker and Querri have a free plan?
Yes, both Looker and Querri have a free plan; paid plans add more usage and features.
Which is better for small businesses, Looker or Querri?
Querri lists small businesses as a core audience, while Looker is aimed more at enterprise and developers.