Google Data Studio vs Microsoft Power BI
Google Data Studio and Microsoft Power BI are both BI & dashboards tools. Google Data Studio is aimed at small businesses and agencies, while Microsoft Power BI is aimed at enterprise and small businesses. Google Data Studio costs less, from $9/mo versus $14/mo for Microsoft Power BI. Both have a free plan.
Free dashboards from Google data sources
Enterprise BI in the Microsoft ecosystem
| Pricing | Freemium · $9 | Freemium · $14 |
| Starting price | $9/mo | $14/mo |
| Free plan | Yes | Yes |
| Free trial | — | 60 days |
| Built for | Small businesses, Agencies | Enterprise, Small businesses |
| Platforms | web | web, windows, ios, android |
| Country | US · 2016 | US · 2015 |
| Rating | — | — |
Choose Google Data Studio if
Marketers and agencies reporting on Google data.
- Free
- Seamless with Google marketing data
- Easy sharing like Google Docs
Look elsewhere if: Complex business intelligence across many systems (Power BI, Metabase).
Choose Microsoft Power BI if
Organizations on Microsoft 365 that want affordable, scalable BI.
- Low price per user
- Deep Microsoft integration
- Powerful modeling with DAX
Look elsewhere if: Mac-only teams or startups preferring lightweight tools (Metabase).
Google Data Studio vs Microsoft Power BI pricing
Google Data Studio
- Data Studio$0Self-service reports and dashboards, no charge
- Data Studio Pro$9/user/project/moTeam content management, Google Cloud support, CMEK
Microsoft Power BI
- Free$0Fabric free account, personal authoring
- Pro$14/user/moPaid yearly; publish and share reports
- Premium Per User$24/user/moPaid yearly; larger models, more refreshes
- Fabric capacityCustomVariable capacity pricing
Google Data Studio · Key features
- Native Google connectors (GA4, Ads, GSC, BigQuery)
- Drag-and-drop report builder
- Filters, date ranges and interactive controls
- Data blending across sources
- Scheduled email delivery
- Templates gallery
Cons
- Slow on complex reports
- Limited data modeling
- Third-party connectors often paid
Microsoft Power BI · Key features
- Power Query data preparation
- DAX data modeling and measures
- Interactive reports and dashboards
- Copilot for report and DAX generation
- Teams and SharePoint integration
- Microsoft Fabric for end-to-end data
Cons
- Desktop authoring is Windows-only
- DAX learning curve
- Licensing complexity with Fabric
Google Data Studio vs Microsoft Power BI: FAQ
Which is cheaper, Google Data Studio or Microsoft Power BI?
Google Data Studio starts at $9/mo and Microsoft Power BI at $14/mo. Both prices are checked on the vendors' own pricing pages.
Do Google Data Studio and Microsoft Power BI have a free plan?
Yes, both Google Data Studio and Microsoft Power BI have a free plan; paid plans add more usage and features.