Lex vs Surfer
Lex and Surfer are both AI writing tools. Lex is aimed at creators, while Surfer is aimed at agencies and creators. Only Lex has a free plan.
| Pricing | Freemium | Paid · $49 |
| Starting price | Not published | $49/mo |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Creators | Agencies, Creators |
| Platforms | web | web |
| Country | US · 2022 | PL · 2017 |
| Rating | — | — |
Choose Lex if
Writers who want AI feedback in a calm editor.
- Focused writing experience
- Helpful feedback
- Collaboration
Look elsewhere if: Teams needing complex documents.
Choose Surfer if
Content teams producing SEO articles at scale.
- Clear, actionable on-page guidance
- Speeds up briefs and optimization
- Integrates with Google Docs and WordPress
Look elsewhere if: Technical SEO (Screaming Frog) or backlinks (Ahrefs).
Lex vs Surfer pricing
Lex
Surfer
- Discovery$49/moBilled yearly; 120 documents, track 10 pages
- Standard$99/moBilled yearly; 360 docs, 25 AI prompts, 3 seats
- Pro$182/moBilled yearly; 50 AI prompts daily, 5 seats
- Peace of Mind$299/moBilled yearly; 100 AI prompts, 10 seats, API
- AI Search Analytics$82/moBilled yearly; 50 AI prompts, 5 brand spaces
Lex · Key features
- Minimal editor
- Inline AI feedback and rewrites
- Research checks
- Sharing and comments
- Version history
- Model selection
Cons
- Limited formatting
- Small team
- Fewer integrations
Surfer · Key features
- Content Editor with real-time score
- SERP analysis of top competitors
- Content audit for existing pages
- Topical maps and clustering
- AI article drafts
- AI Tracker for AI search visibility
Cons
- Can produce formulaic content
- Expensive for individuals
- Doesn't cover links or technical SEO
Lex vs Surfer: FAQ
Do Lex and Surfer have a free plan?
Lex has a free plan. Surfer has no free plan.