Leadpages vs Unbounce
Leadpages and Unbounce are both landing pages & waitlists tools. Leadpages is aimed at small businesses and creators, while Unbounce is aimed at agencies and small businesses.
Leadpages
Landing pages, pop-ups and sites for small businesses
Unbounce
Landing page builder with AI copy and traffic optimization
| Pricing | Paid · $29 | Paid · $29 |
| Starting price | $29/mo | $29/mo |
| Free plan | No | No |
| Free trial | 7 days | 14 days |
| Built for | Small businesses, Creators | Agencies, Small businesses |
| Platforms | web | web |
| Country | US · 2012 | CA · 2009 |
| Rating | — | — |
Choose Leadpages if
Small businesses generating leads.
- Affordable
- Conversion templates
- Easy
Look elsewhere if: Advanced CRO.
Choose Unbounce if
Performance marketers and agencies running paid acquisition.
- Built for conversion optimization
- Smart Traffic boosts results
- Fast page creation without developers
Look elsewhere if: Startups needing a simple marketing site (Framer, Carrd).
Leadpages vs Unbounce pricing
Leadpages
- Pro$29/mo20% off yearly; 25 pages, 1 custom domain
- Business$49/mo50 pages, 2 custom domains
- Grow$99/moA/B testing, lead enrichment, 4 domains
- Optimize$199/moSmart Traffic, heatmaps, 6 domains, 3 seats
- Scale$399/moAuto-optimization loop, 160K AI credits/mo
Unbounce
- Starter$29/mo$22/mo annually; 5 pages, 500 visitors
- Build$99/mo$74/mo annually; unlimited pages, 20k visitors
- Experiment$149/mo$112/mo annually; A/B testing
- Optimize$249/mo$187/mo annually; AI traffic optimization, 50k visitors
- ConciergeCustom100k+ visitors, 15 users, dedicated CSM
Leadpages · Key features
- Landing pages
- Pop-ups and alert bars
- Lead magnets
- Checkouts
- A/B testing (Grow and up)
- Sites
Cons
- Less flexible
- A/B testing on higher tiers
- Dated templates
Unbounce · Key features
- Drag-and-drop landing page builder
- A/B testing and Smart Traffic AI
- Pop-ups and sticky bars
- Dynamic text replacement for ads
- AI copywriting
- Integrations with CRMs and ad platforms
Cons
- Expensive
- Visitor limits per plan
- Not a full website builder
Leadpages vs Unbounce: FAQ
Do Leadpages and Unbounce have a free plan?
Leadpages has no free plan, a 7-day free trial. Unbounce has no free plan, a 14-day free trial.