Happy Valley

LaunchList vs Umso

LaunchList and Umso are both landing pages & waitlists tools. LaunchList is aimed at freelancers, while Umso is aimed at small businesses and freelancers. LaunchList costs less, from $9/mo versus $14/mo for Umso. Both have a free plan.

LaunchList

Viral waitlists with referral rewards

Umso

Website builder for startups

PricingFreemium · $9Freemium · $14
Starting price$9/mo$14/mo
Free planYesYes
Free trial——
Built forFreelancersSmall businesses, Freelancers
Platformswebweb
CountryUS · 2020DE · 2018
Rating——

Choose LaunchList if

Pre-launch founders.

  • Quick setup
  • Referral virality
  • Free start

Look elsewhere if: Ongoing marketing.

Choose Umso if

Startups launching quickly.

  • Fast to launch
  • Startup-focused
  • Simple

Look elsewhere if: Design-heavy sites.

LaunchList vs Umso pricing

LaunchList

  • Free$0Up to 100 contacts, 1 project, LaunchList subdomain
  • Collectfrom $9/mo500 contacts; $19 at 5,000; 1 custom domain, 3 members
  • Launchfrom $19/mo500 contacts; $39 at 5,000; 10 projects, no branding
  • Growfrom $39/mo500 contacts; $79 at 5,000; unlimited projects
  • EnterpriseCustom100,000+ contacts, volume email pricing

Umso

  • Free$0Homepage only, Umso branding, subdomain
  • Basic$14/site/mo$7/site/mo on yearly toggle; 10 pages, custom domain
  • Pro$25/site/mo$20/site/mo on yearly toggle; unlimited pages

LaunchList · Key features

  • Waitlist forms
  • Referral tracking
  • Leaderboards
  • Embeds
  • Integrations
  • Exports

Cons

  • Narrow scope
  • Basic analytics
  • Small vendor

Umso · Key features

  • Startup templates
  • Section-based editor
  • Blog
  • Forms
  • A/B testing
  • Fast hosting

Cons

  • Limited customization
  • Small team
  • Fewer integrations

LaunchList vs Umso: FAQ

Which is cheaper, LaunchList or Umso?

LaunchList starts at $9/mo and Umso at $14/mo. Both prices are checked on the vendors' own pricing pages.

Do LaunchList and Umso have a free plan?

Yes, both LaunchList and Umso have a free plan; paid plans add more usage and features.

Which is better for small businesses, LaunchList or Umso?

Umso lists small businesses as a core audience, while LaunchList is aimed more at freelancers.

Not sure yet?

LaunchList vs Umso (2026): Pricing and Features