Happy Valley

Landingi vs Umso

Landingi and Umso are both landing pages & waitlists tools. Landingi is aimed at small businesses and agencies, while Umso is aimed at small businesses and freelancers. Umso costs less, from $14/mo versus $29/mo for Landingi. Only Umso has a free plan.

Landingi

Landing page builder with A/B testing and agency sub-accounts

Umso

Website builder for startups

PricingPaid · $29Freemium · $14
Starting price$29/mo$14/mo
Free planNoYes
Free trial14 days—
Built forSmall businesses, Agencies, FreelancersSmall businesses, Freelancers
Platformswebweb
CountryPLDE · 2018
Rating——

Choose Landingi if

Performance marketers and agencies that launch many campaign pages and want A/B testing without Unbounce pricing.

  • A/B testing costs less than on Unbounce or Instapage
  • Agency features like sub-accounts and white-label branding
  • Large template library that speeds up campaign launches

Look elsewhere if: Teams that need a full website with blog and CMS, or very high traffic on a small budget (Webflow, Framer, Leadpages).

Choose Umso if

Startups launching quickly.

  • Fast to launch
  • Startup-focused
  • Simple

Look elsewhere if: Design-heavy sites.

Landingi vs Umso pricing

Landingi

  • Build$29/mo$24/mo billed annually; 10 pages, 2,000 visits, 1 domain
  • Optimize$149/mo$119/mo billed annually; 100 pages, 30k visits, A/B tests
  • Scale$229/moFrom, billed annually; unlimited pages, sub-accounts
  • Enterprise$1,199/moFrom, billed annually; 1M+ visits, SSO, account manager

Umso

  • Free$0Homepage only, Umso branding, subdomain
  • Basic$14/site/mo$7/site/mo on yearly toggle; 10 pages, custom domain
  • Pro$25/site/mo$20/site/mo on yearly toggle; unlimited pages

Landingi · Key features

  • Grid-based drag-and-drop editor with hundreds of templates and sections
  • Lunar AI page generator and AI writing assistants
  • Server-side A/B testing and EventTracker on Optimize and above
  • Popups, lead forms and multi-language page variants
  • Programmatic landing pages generated from data on Scale
  • Client sub-accounts with agency branding and audit log

Cons

  • Build plan has no A/B testing, which pushes most buyers to Optimize
  • Visit caps (2,000 on Build) are easy to hit with paid traffic
  • Trial is limited to 200 visits

Umso · Key features

  • Startup templates
  • Section-based editor
  • Blog
  • Forms
  • A/B testing
  • Fast hosting

Cons

  • Limited customization
  • Small team
  • Fewer integrations

Landingi vs Umso: FAQ

Which is cheaper, Landingi or Umso?

Umso starts at $14/mo and Landingi at $29/mo. Both prices are checked on the vendors' own pricing pages.

Do Landingi and Umso have a free plan?

Landingi has no free plan, a 14-day free trial. Umso has a free plan.

Not sure yet?