Keywords Everywhere vs SE Ranking

Keywords Everywhere is a browser extension for Chrome and Firefox that shows keyword data directly on the pages marketers already use. When you search Google, it displays search volume, cost per click and competition next to the query, along with panels of related and long-tail keywords, and similar overlays appear on YouTube, Amazon, Bing and other sites.

Beyond the search overlay, it offers trend charts, metrics for the URLs ranking on a results page, on-page keyword density and page analysis, YouTube channel and video metrics, backlink data and bulk keyword exports. It is sold on credits: each keyword lookup consumes credits, and plans are bought annually in tiers starting with Bronze, so cost depends on how much data you pull. That makes it far cheaper than a full SEO suite for light use, but harder to budget when every search consumes credits.

The tool suits bloggers, content writers, small business marketers and YouTubers who want quick volume checks while browsing without paying for Ahrefs or Semrush. The data is estimated, credits can run out quickly, and it lacks rank tracking, site audits and deep competitor analysis. Ahrefs and Semrush are the full suites, Ubersuggest is a cheaper all-round tool, and Google Keyword Planner is free for basic volume ranges.

SE Ranking is an all-in-one SEO platform used by agencies, freelancers and in-house marketers who want most of what Semrush and Ahrefs offer at a lower price. It started with rank tracking and grew into a full suite covering keyword research, competitor analysis, backlinks, technical audits, content optimization and local SEO, with white-label reporting for agencies.

Rank tracking checks positions on Google, Bing and YouTube by location and device with flexible update frequency. The website audit crawls sites for technical issues, the backlink checker and monitor track link profiles, and keyword and competitive research show traffic estimates and paid keywords for any domain. Content tools help write briefs and score drafts, and the Local Marketing add-on manages listings and reviews. AI search tracking shows how often a brand appears in Google AI Overviews and ChatGPT answers. Plans are priced by tracked keywords, projects and users, with paid add-ons.

SE Ranking fits SMBs, agencies and consultants that need dependable rank tracking and broad SEO coverage on a budget, including multi-country tracking. Its keyword and backlink databases are smaller than Ahrefs and Semrush in some markets, a few tools are less deep, and the interface packs a lot into each screen. Semrush adds PPC and market research, Ahrefs leads on backlink data, and Mangools or Ubersuggest are lighter, cheaper options for beginners.