Instapage vs Waitlist
Instapage and Waitlist are both landing pages & waitlists tools. Instapage is aimed at agencies and enterprise, while Waitlist is aimed at developers and freelancers. Waitlist costs less, from $15/mo versus $99/mo for Instapage.
| Pricing | Paid · $99 | Paid · $15 |
| Starting price | $99/mo | $15/mo |
| Free plan | No | No |
| Free trial | 14 days | 7 days |
| Built for | Agencies, Enterprise | Developers, Freelancers |
| Platforms | web | web |
| Country | US · 2012 | US · 2021 |
| Rating | — | — |
Choose Instapage if
Performance marketers.
- Strong for paid campaigns
- Personalization
- Collaboration
Look elsewhere if: Small budgets.
Choose Waitlist if
Founders building waitlists.
- Developer-friendly API
- Referral mechanics
- Simple
Look elsewhere if: Full marketing suites.
Instapage vs Waitlist pricing
Instapage
- Create$99/mo15,000 visitors/mo; $79/mo billed annually
- Optimize$199/mo30,000 visitors/mo; $159/mo billed annually
- ConvertCustomCustom visitor limits, demo instead of trial
Waitlist
- Basic$15/mo$10/mo annual; unlimited waitlists and signups
- Advanced$50/mo$33/mo annual; remove branding, Zapier
- Pro$250/mo$167/mo annual; custom emails, analytics, team
Instapage · Key features
- Landing page builder
- Ad-to-page personalization
- A/B testing
- Heatmaps
- Collaboration
- AMP
Cons
- Expensive
- Convert tier custom
- Not full site builder
Waitlist · Key features
- Widget and API
- Referral positions
- Email verification
- Analytics
- Webhooks
- Customization
Cons
- Narrow scope
- Pricing
- Design limits
Instapage vs Waitlist: FAQ
Which is cheaper, Instapage or Waitlist?
Waitlist starts at $15/mo and Instapage at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Instapage and Waitlist have a free plan?
Instapage has no free plan, a 14-day free trial. Waitlist has no free plan, a 7-day free trial.