Instapage vs Viral Loops
Instapage and Viral Loops are both landing pages & waitlists tools. Instapage is aimed at agencies and enterprise, while Viral Loops is aimed at small businesses and creators. Viral Loops costs less, from $49/mo versus $99/mo for Instapage.
Landing pages for paid campaigns
Referral campaigns and viral waitlists
| Pricing | Paid · $99 | Paid · $49 |
| Starting price | $99/mo | $49/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Agencies, Enterprise | Small businesses, Creators |
| Platforms | web | web |
| Country | US · 2012 | GR · 2016 |
| Rating | — | — |
Choose Instapage if
Performance marketers.
- Strong for paid campaigns
- Personalization
- Collaboration
Look elsewhere if: Small budgets.
Choose Viral Loops if
Startups and marketers running launch or referral campaigns.
- Ready-made templates
- Great for launches
- Easy to deploy
Look elsewhere if: Ongoing affiliate programs.
Instapage vs Viral Loops pricing
Instapage
- Create$99/mo15,000 visitors/mo; $79/mo billed annually
- Optimize$199/mo30,000 visitors/mo; $159/mo billed annually
- ConvertCustomCustom visitor limits, demo instead of trial
Viral Loops
- Start-up$49/mo$35/mo billed annually; 1,000 participants
- Plus$139/mo$99/mo billed annually; 5,000 participants
- Growing$159/moBilled annually; 10,000 participants
- Power$399/mo$279/mo billed annually; 25,000 participants
- EnterpriseCustom25,000+ participants
Instapage · Key features
- Landing page builder
- Ad-to-page personalization
- A/B testing
- Heatmaps
- Collaboration
- AMP
Cons
- Expensive
- Convert tier custom
- Not full site builder
Viral Loops · Key features
- Prelaunch waitlist template
- Milestone referrals
- Giveaways and sweepstakes
- Newsletter referral programs
- Ambassador programs
- Widgets and integrations
Cons
- Participant limits
- Less customizable
- Pricing per tier
Instapage vs Viral Loops: FAQ
Which is cheaper, Instapage or Viral Loops?
Viral Loops starts at $49/mo and Instapage at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Instapage and Viral Loops have a free plan?
Instapage has no free plan, a 14-day free trial. Viral Loops has no free plan, a 14-day free trial.
Which is better for small businesses, Instapage or Viral Loops?
Viral Loops lists small businesses as a core audience, while Instapage is aimed more at agencies and enterprise.