Instapage vs Unbounce
Instapage and Unbounce are both landing pages & waitlists tools. Instapage is aimed at agencies and enterprise, while Unbounce is aimed at agencies and small businesses. Unbounce costs less, from $29/mo versus $99/mo for Instapage.
Landing pages for paid campaigns
Landing page builder with AI copy and traffic optimization
| Pricing | Paid · $99 | Paid · $29 |
| Starting price | $99/mo | $29/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Agencies, Enterprise | Agencies, Small businesses |
| Platforms | web | web |
| Country | US · 2012 | CA · 2009 |
| Rating | — | — |
Choose Instapage if
Performance marketers.
- Strong for paid campaigns
- Personalization
- Collaboration
Look elsewhere if: Small budgets.
Choose Unbounce if
Performance marketers and agencies running paid acquisition.
- Built for conversion optimization
- Smart Traffic boosts results
- Fast page creation without developers
Look elsewhere if: Startups needing a simple marketing site (Framer, Carrd).
Instapage vs Unbounce pricing
Instapage
- Create$99/mo15,000 visitors/mo; $79/mo billed annually
- Optimize$199/mo30,000 visitors/mo; $159/mo billed annually
- ConvertCustomCustom visitor limits, demo instead of trial
Unbounce
- Starter$29/mo$22/mo annually; 5 pages, 500 visitors
- Build$99/mo$74/mo annually; unlimited pages, 20k visitors
- Experiment$149/mo$112/mo annually; A/B testing
- Optimize$249/mo$187/mo annually; AI traffic optimization, 50k visitors
- ConciergeCustom100k+ visitors, 15 users, dedicated CSM
Instapage · Key features
- Landing page builder
- Ad-to-page personalization
- A/B testing
- Heatmaps
- Collaboration
- AMP
Cons
- Expensive
- Convert tier custom
- Not full site builder
Unbounce · Key features
- Drag-and-drop landing page builder
- A/B testing and Smart Traffic AI
- Pop-ups and sticky bars
- Dynamic text replacement for ads
- AI copywriting
- Integrations with CRMs and ad platforms
Cons
- Expensive
- Visitor limits per plan
- Not a full website builder
Instapage vs Unbounce: FAQ
Which is cheaper, Instapage or Unbounce?
Unbounce starts at $29/mo and Instapage at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Instapage and Unbounce have a free plan?
Instapage has no free plan, a 14-day free trial. Unbounce has no free plan, a 14-day free trial.
Which is better for small businesses, Instapage or Unbounce?
Unbounce lists small businesses as a core audience, while Instapage is aimed more at agencies and enterprise.