Instapage vs Systeme.io
Instapage and Systeme.io are both landing pages & waitlists tools. Instapage is aimed at agencies and enterprise, while Systeme.io is aimed at creators and freelancers. Systeme.io costs less, from $17/mo versus $99/mo for Instapage. Only Systeme.io has a free plan.
Landing pages for paid campaigns
All-in-one funnels, email and course platform with a free plan
| Pricing | Paid · $99 | Freemium · $17 |
| Starting price | $99/mo | $17/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Agencies, Enterprise | Creators, Freelancers, Small businesses |
| Platforms | web | web |
| Country | US · 2012 | IE · 2018 |
| Rating | — | — |
Choose Instapage if
Performance marketers.
- Strong for paid campaigns
- Personalization
- Collaboration
Look elsewhere if: Small budgets.
Choose Systeme.io if
Solo creators and coaches who want funnels, email, courses and affiliates in one low-cost account.
- Free plan that never expires and includes 2,000 contacts
- Unlimited email sending on every plan, even Free
- Replaces separate funnel, email, course and affiliate tools
Look elsewhere if: Brands that need advanced email segmentation or pixel-perfect page design (Kit, Leadpages, Kajabi).
Instapage vs Systeme.io pricing
Instapage
- Create$99/mo15,000 visitors/mo; $79/mo billed annually
- Optimize$199/mo30,000 visitors/mo; $159/mo billed annually
- ConvertCustomCustom visitor limits, demo instead of trial
Systeme.io
- Free$02,000 contacts, 3 funnels, 1 course, unlimited emails
- Startup$17/mo$170/yr billed annually; 5,000 contacts, 10 funnels, 5 courses
- Webinar$47/mo$470/yr billed annually; 10,000 contacts, 50 funnels, webinars
- Unlimited$97/mo$970/yr billed annually; unlimited contacts, funnels, courses
Instapage · Key features
- Landing page builder
- Ad-to-page personalization
- A/B testing
- Heatmaps
- Collaboration
- AMP
Cons
- Expensive
- Convert tier custom
- Not full site builder
Systeme.io · Key features
- Drag-and-drop sales funnels with order bumps, upsells and downsells
- Unlimited email sending with broadcasts, sequences and tag automation
- Online course and community builder with a members area
- Website and blog builder hosted on your own custom domain
- Built-in affiliate program management with commission tracking
- Evergreen automated webinars on the Webinar plan and above
Cons
- Templates and design flexibility lag behind dedicated page builders
- Email segmentation and deliverability tooling are basic
- Reporting and analytics are thin for growing businesses
Instapage vs Systeme.io: FAQ
Which is cheaper, Instapage or Systeme.io?
Systeme.io starts at $17/mo and Instapage at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Instapage and Systeme.io have a free plan?
Instapage has no free plan, a 14-day free trial. Systeme.io has a free plan.
Which is better for small businesses, Instapage or Systeme.io?
Systeme.io lists small businesses as a core audience, while Instapage is aimed more at agencies and enterprise.