Instapage vs Swipe Pages
Instapage and Swipe Pages are both landing pages & waitlists tools. Instapage is aimed at agencies and enterprise, while Swipe Pages is aimed at small businesses and agencies. Swipe Pages costs less, from $29/mo versus $99/mo for Instapage.
Instapage
Landing pages for paid campaigns
Swipe Pages
Fast AMP landing pages
| Pricing | Paid · $99 | Paid · $29 |
| Starting price | $99/mo | $29/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Agencies, Enterprise | Small businesses, Agencies |
| Platforms | web | web |
| Country | US · 2012 | IN · 2019 |
| Rating | — | — |
Choose Instapage if
Performance marketers.
- Strong for paid campaigns
- Personalization
- Collaboration
Look elsewhere if: Small budgets.
Choose Swipe Pages if
Mobile-heavy ad campaigns.
- Fast mobile pages
- Affordable
- A/B tests
Look elsewhere if: Full sites.
Instapage vs Swipe Pages pricing
Instapage
- Create$99/mo15,000 visitors/mo; $79/mo billed annually
- Optimize$199/mo30,000 visitors/mo; $159/mo billed annually
- ConvertCustomCustom visitor limits, demo instead of trial
Swipe Pages
- Startup$29/moBilled annually; 20,000 visitors/mo, 1 domain
- Marketer$69/moBilled annually; 50,000 visitors/mo, 5 domains
- Agency$149/moBilled annually; 500,000 visitors, unlimited domains
Instapage · Key features
- Landing page builder
- Ad-to-page personalization
- A/B testing
- Heatmaps
- Collaboration
- AMP
Cons
- Expensive
- Convert tier custom
- Not full site builder
Swipe Pages · Key features
- AMP landing pages
- A/B testing
- Dynamic text
- Templates
- Integrations
- Fast load
Cons
- Smaller vendor
- Fewer templates
- Design limits
Instapage vs Swipe Pages: FAQ
Which is cheaper, Instapage or Swipe Pages?
Swipe Pages starts at $29/mo and Instapage at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Instapage and Swipe Pages have a free plan?
Instapage has no free plan, a 14-day free trial. Swipe Pages has no free plan, a 14-day free trial.
Which is better for small businesses, Instapage or Swipe Pages?
Swipe Pages lists small businesses as a core audience, while Instapage is aimed more at agencies and enterprise.