Instapage vs Leadpages
Instapage and Leadpages are both landing pages & waitlists tools. Instapage is aimed at agencies and enterprise, while Leadpages is aimed at small businesses and creators. Leadpages costs less, from $29/mo versus $99/mo for Instapage.
Landing pages for paid campaigns
Landing pages, pop-ups and sites for small businesses
| Pricing | Paid · $99 | Paid · $29 |
| Starting price | $99/mo | $29/mo |
| Free plan | No | No |
| Free trial | 14 days | 7 days |
| Built for | Agencies, Enterprise | Small businesses, Creators |
| Platforms | web | web |
| Country | US · 2012 | US · 2012 |
| Rating | — | — |
Choose Instapage if
Performance marketers.
- Strong for paid campaigns
- Personalization
- Collaboration
Look elsewhere if: Small budgets.
Choose Leadpages if
Small businesses generating leads.
- Affordable
- Conversion templates
- Easy
Look elsewhere if: Advanced CRO.
Instapage vs Leadpages pricing
Instapage
- Create$99/mo15,000 visitors/mo; $79/mo billed annually
- Optimize$199/mo30,000 visitors/mo; $159/mo billed annually
- ConvertCustomCustom visitor limits, demo instead of trial
Leadpages
- Pro$29/mo20% off yearly; 25 pages, 1 custom domain
- Business$49/mo50 pages, 2 custom domains
- Grow$99/moA/B testing, lead enrichment, 4 domains
- Optimize$199/moSmart Traffic, heatmaps, 6 domains, 3 seats
- Scale$399/moAuto-optimization loop, 160K AI credits/mo
Instapage · Key features
- Landing page builder
- Ad-to-page personalization
- A/B testing
- Heatmaps
- Collaboration
- AMP
Cons
- Expensive
- Convert tier custom
- Not full site builder
Leadpages · Key features
- Landing pages
- Pop-ups and alert bars
- Lead magnets
- Checkouts
- A/B testing (Grow and up)
- Sites
Cons
- Less flexible
- A/B testing on higher tiers
- Dated templates
Instapage vs Leadpages: FAQ
Which is cheaper, Instapage or Leadpages?
Leadpages starts at $29/mo and Instapage at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Instapage and Leadpages have a free plan?
Instapage has no free plan, a 14-day free trial. Leadpages has no free plan, a 7-day free trial.
Which is better for small businesses, Instapage or Leadpages?
Leadpages lists small businesses as a core audience, while Instapage is aimed more at agencies and enterprise.