Instapage vs LaunchList
Instapage and LaunchList are both landing pages & waitlists tools. Instapage is aimed at agencies and enterprise, while LaunchList is aimed at freelancers. LaunchList costs less, from $9/mo versus $99/mo for Instapage. Only LaunchList has a free plan.
Instapage
Landing pages for paid campaigns
LaunchList
Viral waitlists with referral rewards
| Pricing | Paid · $99 | Freemium · $9 |
| Starting price | $99/mo | $9/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Agencies, Enterprise | Freelancers |
| Platforms | web | web |
| Country | US · 2012 | US · 2020 |
| Rating | — | — |
Choose Instapage if
Performance marketers.
- Strong for paid campaigns
- Personalization
- Collaboration
Look elsewhere if: Small budgets.
Choose LaunchList if
Pre-launch founders.
- Quick setup
- Referral virality
- Free start
Look elsewhere if: Ongoing marketing.
Instapage vs LaunchList pricing
Instapage
- Create$99/mo15,000 visitors/mo; $79/mo billed annually
- Optimize$199/mo30,000 visitors/mo; $159/mo billed annually
- ConvertCustomCustom visitor limits, demo instead of trial
LaunchList
- Free$0Up to 100 contacts, 1 project, LaunchList subdomain
- Collectfrom $9/mo500 contacts; $19 at 5,000; 1 custom domain, 3 members
- Launchfrom $19/mo500 contacts; $39 at 5,000; 10 projects, no branding
- Growfrom $39/mo500 contacts; $79 at 5,000; unlimited projects
- EnterpriseCustom100,000+ contacts, volume email pricing
Instapage · Key features
- Landing page builder
- Ad-to-page personalization
- A/B testing
- Heatmaps
- Collaboration
- AMP
Cons
- Expensive
- Convert tier custom
- Not full site builder
LaunchList · Key features
- Waitlist forms
- Referral tracking
- Leaderboards
- Embeds
- Integrations
- Exports
Cons
- Narrow scope
- Basic analytics
- Small vendor
Instapage vs LaunchList: FAQ
Which is cheaper, Instapage or LaunchList?
LaunchList starts at $9/mo and Instapage at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Instapage and LaunchList have a free plan?
Instapage has no free plan, a 14-day free trial. LaunchList has a free plan.