Instapage vs Landingi
Instapage and Landingi are both landing pages & waitlists tools. Instapage is aimed at agencies and enterprise, while Landingi is aimed at small businesses and agencies. Landingi costs less, from $29/mo versus $99/mo for Instapage.
Landing pages for paid campaigns
Landing page builder with A/B testing and agency sub-accounts
| Pricing | Paid · $99 | Paid · $29 |
| Starting price | $99/mo | $29/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Agencies, Enterprise | Small businesses, Agencies, Freelancers |
| Platforms | web | web |
| Country | US · 2012 | PL |
| Rating | — | — |
Choose Instapage if
Performance marketers.
- Strong for paid campaigns
- Personalization
- Collaboration
Look elsewhere if: Small budgets.
Choose Landingi if
Performance marketers and agencies that launch many campaign pages and want A/B testing without Unbounce pricing.
- A/B testing costs less than on Unbounce or Instapage
- Agency features like sub-accounts and white-label branding
- Large template library that speeds up campaign launches
Look elsewhere if: Teams that need a full website with blog and CMS, or very high traffic on a small budget (Webflow, Framer, Leadpages).
Instapage vs Landingi pricing
Instapage
- Create$99/mo15,000 visitors/mo; $79/mo billed annually
- Optimize$199/mo30,000 visitors/mo; $159/mo billed annually
- ConvertCustomCustom visitor limits, demo instead of trial
Landingi
- Build$29/mo$24/mo billed annually; 10 pages, 2,000 visits, 1 domain
- Optimize$149/mo$119/mo billed annually; 100 pages, 30k visits, A/B tests
- Scale$229/moFrom, billed annually; unlimited pages, sub-accounts
- Enterprise$1,199/moFrom, billed annually; 1M+ visits, SSO, account manager
Instapage · Key features
- Landing page builder
- Ad-to-page personalization
- A/B testing
- Heatmaps
- Collaboration
- AMP
Cons
- Expensive
- Convert tier custom
- Not full site builder
Landingi · Key features
- Grid-based drag-and-drop editor with hundreds of templates and sections
- Lunar AI page generator and AI writing assistants
- Server-side A/B testing and EventTracker on Optimize and above
- Popups, lead forms and multi-language page variants
- Programmatic landing pages generated from data on Scale
- Client sub-accounts with agency branding and audit log
Cons
- Build plan has no A/B testing, which pushes most buyers to Optimize
- Visit caps (2,000 on Build) are easy to hit with paid traffic
- Trial is limited to 200 visits
Instapage vs Landingi: FAQ
Which is cheaper, Instapage or Landingi?
Landingi starts at $29/mo and Instapage at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Instapage and Landingi have a free plan?
Instapage has no free plan, a 14-day free trial. Landingi has no free plan, a 14-day free trial.
Which is better for small businesses, Instapage or Landingi?
Landingi lists small businesses as a core audience, while Instapage is aimed more at agencies and enterprise.