Ideogram vs Runway
Ideogram and Runway are both AI image & video generation tools. Ideogram is aimed at creators and small businesses, while Runway is aimed at creators and agencies. Runway costs less, from $15/mo versus $20/mo for Ideogram. Both have a free plan.
| Pricing | Freemium · $20 | Freemium · $15 |
| Starting price | $20/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Creators, Small businesses | Creators, Agencies |
| Platforms | web | web |
| Country | CA · 2023 | US · 2018 |
| Rating | — | — |
Choose Ideogram if
Marketers and creators who need images with readable text.
- Best text-in-image quality
- Affordable plans
- Good for marketing graphics
Look elsewhere if: Fine art and concept art (Midjourney).
Choose Runway if
Creative professionals and agencies producing AI-assisted video.
- Professional-grade generation quality
- Broad editing toolset
- Consistency controls for storytelling
Look elsewhere if: Simple talking-head videos (HeyGen, Synthesia).
Ideogram vs Runway pricing
Ideogram
- Free$030 credits/week (Google, Apple or Microsoft sign-in)
- Plus$20/mo2,400 credits/mo; $15/mo billed annually
- Pro$60/mo7,500 credits/mo; $42/mo billed annually
- Team$30/user/mo3,600 credits/user/mo, min 2 users; $20 annually
- EnterpriseCustomEnterprise agreement
Runway
- Free$0125 one-time credits, 5 GB storage
- Standard$15/user/mo$12 billed annually; 625 credits/mo, no watermark
- Pro$35/user/mo$28 billed annually; 2,250 credits/mo, voice clone
- Max$95/user/mo$76 billed annually; 9,500 credits/mo
Ideogram · Key features
- Accurate text rendering in images
- Style references and presets
- Canvas with Magic Fill and Extend
- Batch generation from CSV (Pro)
- Upscaling and remix
- API for developers
Cons
- Less artistic than Midjourney
- Free images are public
- Fewer advanced controls
Runway · Key features
- Text and image to video with Gen-4
- Character and scene consistency with References
- Act-One performance capture
- Video editing with prompts (Aleph)
- Green screen, inpainting, motion tracking
- Upscaling and audio tools
Cons
- Credits deplete quickly
- Generation length limits
- Learning curve for best results
Ideogram vs Runway: FAQ
Which is cheaper, Ideogram or Runway?
Runway starts at $15/mo and Ideogram at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do Ideogram and Runway have a free plan?
Yes, both Ideogram and Runway have a free plan; paid plans add more usage and features.
Which is better for small businesses, Ideogram or Runway?
Ideogram lists small businesses as a core audience, while Runway is aimed more at creators and agencies.