Hyros vs Ruler Analytics
Hyros and Ruler Analytics are both ad management & attribution tools aimed at small businesses and agencies.
Hyros
Call and sales attribution for info and high-ticket businesses
Ruler Analytics
Closed-loop attribution and call tracking for lead-gen marketers
| Pricing | Paid | Paid · $400 |
| Starting price | Not published | $400/mo |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Small businesses, Agencies | Small businesses, Agencies, Enterprise |
| Platforms | web | web |
| Country | US · 2019 | GB |
| Rating | — | — |
Choose Hyros if
Info businesses and high-ticket funnels.
- Accurate funnel attribution
- Good for high-ticket offers
- Improves ad optimization
Look elsewhere if: Shopify DTC (Triple Whale).
Choose Ruler Analytics if
Lead-generation businesses and agencies whose sales close on the phone or in a CRM and who need revenue-level attribution per channel.
- Combines call tracking and attribution, so no separate CallRail-style tool
- Closed-loop view shows revenue per channel, not just lead counts
- Feeds real revenue back to Google and Meta bidding
Look elsewhere if: Shopify DTC brands and very small sites that need cheaper, ecommerce-native attribution (Triple Whale, Northbeam).
Hyros vs Ruler Analytics pricing
Hyros
- One planCustomPriced by revenue tracked; quoted on setup call
Ruler Analytics
- Small$400/mo$360/mo billed annually; up to 10k monthly visits
- Medium$668/mo$601/mo annually; 50k visits, data-driven attribution
- Large$1,326/mo$1,193/mo annually; up to 100k monthly visits
- Advanced$2,000/moFrom; 100k+ visits, marketing mix modelling, AI agent
Hyros · Key features
- Click and call tracking
- Long sales cycle attribution
- Ad platform conversion feedback
- Funnel and CRM integrations
- LTV reporting
- AI ad optimization
Cons
- Pricing opaque
- Onboarding required
- Niche positioning
Ruler Analytics · Key features
- Call tracking with dynamic number insertion per visitor and campaign
- Form and live chat tracking tied to the original traffic source
- CRM sync that attributes closed revenue back to keywords and ads
- Offline conversion and revenue upload to ad platforms for smart bidding
- Multi-touch, data-driven and impression attribution models
- Marketing mix modelling with budget scenario planner on Advanced
Cons
- Starts at $400 a month, high for small businesses
- Priced on site visits, so traffic-heavy sites pay more
- No free plan or self-serve trial; demo required
Hyros vs Ruler Analytics: FAQ
Do Hyros and Ruler Analytics have a free plan?
Hyros has no free plan. Ruler Analytics has no free plan.