Hootsuite vs Sendible
Hootsuite and Sendible are both social media management tools. Hootsuite is aimed at enterprise and agencies, while Sendible is aimed at agencies and small businesses. Sendible costs less, from $35/mo versus $99/mo for Hootsuite.
Enterprise social media management
Social media scheduling and reporting built for agencies
| Pricing | Paid · $99 | Paid · $35 |
| Starting price | $99/mo | $35/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Enterprise, Agencies | Agencies, Small businesses, Freelancers |
| Platforms | web, ios, android | web, ios, android |
| Country | CA · 2008 | GB · 2009 |
| Rating | — | — |
Choose Hootsuite if
Mid-market and enterprise social teams.
- Broad feature set for enterprises
- Listening and advocacy options
- Approvals and team workflows
Look elsewhere if: Individuals and small businesses (Buffer, Publer).
Choose Sendible if
Small and mid-size agencies that manage many client brands and want approvals, client reporting and unlimited users without per-seat pricing.
- Unlimited users on every plan, priced by workspace instead of seat
- Strong client separation and password-free account onboarding
- Approvals and branded reports fit agency workflows
Look elsewhere if: Solo creators who want a free tier, or enterprises that need deep listening and analytics (Buffer, Sprout Social).
Hootsuite vs Sendible pricing
Hootsuite
- Standard$99/user/moBilled annually; up to 10 social accounts
- Professional$199/user/moBilled annually; unlimited accounts, automation
- Advanced$399/user/moBilled annually; approvals, message routing
- EnterpriseCustomSSO, custom compliance
Sendible
- Core$35/mo1 workspace, 6 profiles, unlimited users; $30/mo billed annually
- Plus$99/mo3 workspaces, 18 profiles, approvals; $84/mo billed annually
- Premium$199/mo7 workspaces, 42 profiles, branded reports; $169/mo annually
- Elite$299/mo15 workspaces, 90 profiles, white label add-on; $254/mo annually
- Enterprise$750/mo50 workspaces, 300 profiles, SSO; $638/mo billed annually
Hootsuite · Key features
- Scheduling and content calendar across networks
- Unified inbox with assignments
- Analytics and competitive benchmarking
- Social listening (Talkwalker)
- Employee advocacy
- OwlyWriter AI content generation
Cons
- Expensive per user
- No free plan
- UI feels heavier than newer tools
Sendible · Key features
- Workspaces that keep each client, brand or location separate
- Client Connect so clients link accounts without sharing passwords
- Unified calendar with bulk scheduling and Smart Compose for multiple profiles
- Evergreen content queue that recycles top-performing posts automatically
- Priority Inbox for comments, messages and mentions across profiles
- Assignment and approval workflows from the Plus plan upward
Cons
- No free plan, and Core is limited to six profiles in one workspace
- A seventh profile forces a jump from $35 to $99 per month
- Social listening and analytics are lighter than Sprout Social
Hootsuite vs Sendible: FAQ
Which is cheaper, Hootsuite or Sendible?
Sendible starts at $35/mo and Hootsuite at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Hootsuite and Sendible have a free plan?
Hootsuite has no free plan, a 14-day free trial. Sendible has no free plan, a 14-day free trial.
Which is better for small businesses, Hootsuite or Sendible?
Sendible lists small businesses as a core audience, while Hootsuite is aimed more at enterprise and agencies.