HeyGen vs Synthesia
HeyGen and Synthesia are both video & screen recording tools. HeyGen is aimed at creators and small businesses, while Synthesia is aimed at enterprise and small businesses. Synthesia costs less, from $19/mo versus $29/mo for HeyGen. Both have a free plan.
| Pricing | Freemium · $29 | Freemium · $19 |
| Starting price | $29/mo | $19/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Creators, Small businesses | Enterprise, Small businesses |
| Platforms | web | web |
| Country | US · 2020 | GB · 2017 |
| Rating | — | — |
Choose HeyGen if
Marketing and sales teams producing presenter-style and localized video.
- Realistic avatars and translation
- Fast video production
- Strong localization
Look elsewhere if: Cinematic or creative video (Runway).
Choose Synthesia if
L&D and enterprise communication teams.
- Built for corporate training
- Strong enterprise compliance
- Easy updates without reshooting
Look elsewhere if: Social media creators or ad creative.
HeyGen vs Synthesia pricing
HeyGen
- Free$03 videos/mo, up to 1 min each
- Creator$29/mo$24/mo billed annually; 600 credits, 1080p, 30-min videos
- Pro$49/mo1,000 credits/mo, 4K export; scales to 100k credits
- Business$149/mo+$20/seat/mo; 1,500 credits, 60-min videos
- EnterpriseCustomSCIM, invoice billing, no video length cap
Synthesia
- Basic$0500 credits/mo, watermark
- Starter$19/moFirst month $9; 1,250 credits/mo, no logo
- Pro$89/moFirst month $49; 6,000 credits/mo
- EnterpriseCustomCustom credits, SAML/SSO, live collaboration
HeyGen · Key features
- AI avatars and digital twins
- Script to video with templates
- Video translation with lip sync
- Personalized video at scale via API
- Interactive streaming avatars
- Brand kit and collaboration
Cons
- Uncanny moments in some outputs
- Credits and length limits
- Ethical considerations for digital twins
Synthesia · Key features
- AI avatars presenting scripts
- 140+ languages and voices
- Slide and template-based editor
- Personal avatars of employees
- SCORM export and LMS integration
- Enterprise security and collaboration
Cons
- Minute limits on lower plans
- Avatars can feel formal
- Less suited to marketing creative
HeyGen vs Synthesia: FAQ
Which is cheaper, HeyGen or Synthesia?
Synthesia starts at $19/mo and HeyGen at $29/mo. Both prices are checked on the vendors' own pricing pages.
Do HeyGen and Synthesia have a free plan?
Yes, both HeyGen and Synthesia have a free plan; paid plans add more usage and features.