Gumroad vs Square
Gumroad and Square are both payments & billing tools. Gumroad is aimed at creators, while Square is aimed at small businesses. Both have a free plan.
| Pricing | Free | Freemium · $49 |
| Starting price | Not published | $49/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Creators | Small businesses |
| Platforms | web | web, ios, android |
| Country | US · 2011 | US · 2009 |
| Rating | — | — |
Choose Gumroad if
Creators starting to sell digital products without upfront costs.
- No monthly fee
- Extremely simple setup
- Tax handled as merchant of record
Look elsewhere if: Established sellers with volume (Lemon Squeezy, Payhip, Stripe).
Choose Square if
Small brick-and-mortar businesses in supported countries.
- Free POS software
- Simple flat-rate pricing
- All-in-one for small businesses
Look elsewhere if: Online-only SaaS (Stripe).
Gumroad vs Square pricing
Gumroad
- Direct sales10% + $0.50/saleNo monthly fee; profile or direct links
- Discover sales30%/saleSales via Gumroad Discover marketplace
Square
- Square Free$0In-person 2.6% + 15¢, online 3.3% + 30¢
- Square Plus$49/location/moIn-person 2.5% + 15¢, online 2.9% + 30¢
- Square Premium$149/location/moLowest fees: in-person 2.4% + 15¢, online 2.9% + 30¢
- Square ProCustomFor businesses processing over $250K/year
Gumroad · Key features
- Sell digital downloads, memberships and courses
- Simple product pages and storefront
- Merchant of record for sales tax
- Discount codes, upsells and affiliates
- Email updates to customers
- Discover marketplace
Cons
- 10% fee is high at scale
- Limited design customization
- Discover fee is 30%
Square · Key features
- POS software and hardware
- Online store and invoices
- Appointments and loyalty
- Payroll and team management
- Banking and loans
- Restaurant and retail features
Cons
- Limited country availability
- Fees higher than interchange-plus at scale
- Account holds possible
Gumroad vs Square: FAQ
Do Gumroad and Square have a free plan?
Yes, both Gumroad and Square have a free plan; paid plans add more usage and features.
Which is better for small businesses, Gumroad or Square?
Square lists small businesses as a core audience, while Gumroad is aimed more at creators.