Happy Valley

GrowSurf vs Tolt

GrowSurf and Tolt are both affiliate & referral programs tools. GrowSurf is aimed at small businesses and developers, while Tolt is aimed at small businesses. Tolt costs less, from $69/mo versus $179/mo for GrowSurf. Only GrowSurf has a free plan.

GrowSurf

Referral and affiliate program software for SaaS and tech startups

Tolt

Affiliate software built for SaaS

PricingFreemium · $179Paid · $69
Starting price$179/mo$69/mo
Free planYesNo
Free trial14 days14 days
Built forSmall businesses, DevelopersSmall businesses
Platformswebweb
CountryUSNL · 2022
Rating——

Choose GrowSurf if

SaaS and tech startups that want an in-product customer referral program with fraud checks and automated rewards.

  • Fast to launch inside a SaaS product without custom code
  • Free affiliate plan charges only when referrals generate revenue
  • Handles tax forms and payouts, not just tracking

Look elsewhere if: Shopify stores (ReferralCandy), viral pre-launch campaigns on a small budget (Viral Loops) or cheap Stripe-only affiliate tracking (Rewardful).

Choose Tolt if

SaaS companies starting affiliate programs.

  • Modern UI
  • Supports Paddle and Chargebee
  • Fair pricing

Look elsewhere if: Enterprise partner ecosystems (PartnerStack).

GrowSurf vs Tolt pricing

GrowSurf

  • Affiliate Free$0Affiliate programs only; 3% success fee on referral revenue
  • Startup$179/mo$125/mo billed yearly; up to 2,500 participants, 2 programs
  • Business$449/mo$314/mo billed yearly; up to 10,000 participants, 5 programs
  • CustomCustom150,000+ participants, onboarding and volume discounts

Tolt

  • Basic$69/moUp to $10,000/mo affiliate revenue, manual payouts
  • Growth$99/moUp to $20,000/mo affiliate revenue, auto payouts
  • Pro$199/moUp to $50,000/mo affiliate revenue
  • EnterpriseCustomOver $50,000/mo, Slack channel, no branding

GrowSurf · Key features

  • Automatic referral link for every user via one code snippet
  • White-labeled referral portal with custom domain on Business
  • Qualification rules on signup, first purchase or custom events
  • Automatic rewards as gift cards, cash payouts or account credits
  • Fraud protection with manual reward approval options
  • Affiliate programs with Stripe, PayPal and Wise payouts

Cons

  • Referral plans start at $179 a month, steep for early startups
  • Pricing scales with participants, so large user bases get expensive
  • Startup plan limits you to two team members and two programs

Tolt · Key features

  • Stripe, Paddle, Chargebee integrations
  • Recurring commission tracking
  • Branded affiliate portal
  • Automated payouts
  • Multiple programs
  • Coupon and link tracking

Cons

  • Revenue caps per tier
  • Younger product
  • Fewer marketing features

GrowSurf vs Tolt: FAQ

Which is cheaper, GrowSurf or Tolt?

Tolt starts at $69/mo and GrowSurf at $179/mo. Both prices are checked on the vendors' own pricing pages.

Do GrowSurf and Tolt have a free plan?

GrowSurf has a free plan. Tolt has no free plan, a 14-day free trial.

Not sure yet?

GrowSurf vs Tolt (2026): Pricing and Features · Happy Valley