Ghost vs Leadpages
Ghost and Leadpages are both website builders tools. Ghost is aimed at creators and small businesses, while Leadpages is aimed at small businesses and creators. Ghost costs less, from $18/mo versus $29/mo for Leadpages. Only Ghost has a free plan.
Open-source publishing with memberships
Landing pages, pop-ups and sites for small businesses
| Pricing | Open source · $18 | Paid · $29 |
| Starting price | $18/mo | $29/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 7 days |
| Built for | Creators, Small businesses | Small businesses, Creators |
| Platforms | web | web |
| Country | SG · 2013 | US · 2012 |
| Rating | — | — |
Choose Ghost if
Writers, publishers and companies who want an owned, SEO-strong publication with memberships and no revenue share.
- No revenue share on memberships
- Open source and self-hostable
- Fast, SEO-friendly and focused on publishing
Look elsewhere if: Marketing sites with many page types or people wanting Substack's built-in discovery network.
Choose Leadpages if
Small businesses generating leads.
- Affordable
- Conversion templates
- Easy
Look elsewhere if: Advanced CRO.
Ghost vs Leadpages pricing
Ghost
- Self-hosted$0MIT license; you run the server and email
- Starter$18/mo$15/mo billed yearly; 1,000 members, 1 staff user
- Publisher$35/mo$29/mo billed yearly; 1,000 members, 3 staff users
- Business$239/mo$199/mo billed yearly; 15 staff users
- CustomCustomUnlimited members and staff
Leadpages
- Pro$29/mo20% off yearly; 25 pages, 1 custom domain
- Business$49/mo50 pages, 2 custom domains
- Grow$99/moA/B testing, lead enrichment, 4 domains
- Optimize$199/moSmart Traffic, heatmaps, 6 domains, 3 seats
- Scale$399/moAuto-optimization loop, 160K AI credits/mo
Ghost · Key features
- Modern editor with cards, embeds and SEO settings
- Built-in newsletters with Mailgun delivery
- Paid memberships and tiers via Stripe, 0% fees
- Themes (Handlebars) and custom domains
- Native analytics, comments, recommendations and ActivityPub
- REST and Content APIs; self-hostable under MIT
Cons
- Not a general-purpose site builder
- Theme customization requires Handlebars and code
- Self-hosting needs server skills
Leadpages · Key features
- Landing pages
- Pop-ups and alert bars
- Lead magnets
- Checkouts
- A/B testing (Grow and up)
- Sites
Cons
- Less flexible
- A/B testing on higher tiers
- Dated templates
Ghost vs Leadpages: FAQ
Which is cheaper, Ghost or Leadpages?
Ghost starts at $18/mo and Leadpages at $29/mo. Both prices are checked on the vendors' own pricing pages.
Do Ghost and Leadpages have a free plan?
Ghost has a free plan. Leadpages has no free plan, a 7-day free trial.