ElevenLabs vs Luma Dream Machine
ElevenLabs and Luma Dream Machine are both AI image & video generation tools. ElevenLabs is aimed at creators and developers, while Luma Dream Machine is aimed at creators and agencies. ElevenLabs costs less, from $6/mo versus $30/mo for Luma Dream Machine. Only ElevenLabs has a free plan.
Realistic AI voices, dubbing and speech-to-text
AI video generator built on Luma's Ray models, with Luma Agents
| Pricing | Freemium · $6 | Paid · $30 |
| Starting price | $6/mo | $30/mo |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Creators, Developers, Enterprise | Creators, Agencies, Enterprise |
| Platforms | web | web, ios |
| Country | US · 2022 | US · 2021 |
| Rating | — | — |
Choose ElevenLabs if
Creators, developers and businesses needing high-quality synthetic voice.
- Most natural voices available
- Broad product surface: TTS, STT, dubbing, agents
- Developer-friendly API
Look elsewhere if: Occasional users who can use built-in TTS in their OS or editor.
Choose Luma Dream Machine if
Creators, agencies and studios that want high-quality AI video with HDR output and access to several leading models from one workspace.
- Ray3 HDR and EXR output fit professional color pipelines
- One workspace covers Luma and leading third-party models
- Commercial use included from the Plus plan
Look elsewhere if: Casual users wanting free generations or editors needing a full timeline toolkit (Pika, Runway, CapCut).
ElevenLabs vs Luma Dream Machine pricing
ElevenLabs
- Free$010k credits/mo
- Starter$6/mo30k credits, commercial license; $5/mo yearly
- Creator$22/mo121k credits, pro voice cloning; first month $11
- Pro$99/mo600k credits, 44.1kHz PCM via API
- Scale$299/mo1.8M credits, 3 seats
Luma Dream Machine
- Plus$30/mo$25/mo billed yearly; 10,000 credits, commercial use
- Pro$90/mo$75/mo billed yearly; 40,000 credits
- Ultra$300/mo$250/mo billed yearly; 150,000 credits
- Team / EnterpriseCustomShared credits, SSO, usage analytics; contact sales
ElevenLabs · Key features
- Text to speech with expressive multilingual models
- Instant and professional voice cloning
- Dubbing with translation and lip sync
- Conversational AI agents for voice calls
- Sound effects and music generation
- Scribe speech-to-text and audio isolation
Cons
- Credits deplete quickly for long-form content
- Voice cloning ethics and consent requirements
- Attribution needed on free tier
Luma Dream Machine · Key features
- Text-to-video and image-to-video with Luma's Ray3, Ray3.14 and Ray3.2
- Native 1080p output and 16-bit HDR with EXR export for VFX
- Modify Video restyles existing footage with video-to-video
- Extend clips and reframe to new aspect ratios
- Low-cost draft mode for fast prompt iteration
- Luma Agents for end-to-end projects across video, image and audio
Cons
- No permanent free plan on the current pricing page
- 1080p and HDR renders consume credits very quickly
- Unused-credit and watermark rules are not spelled out on pricing page
ElevenLabs vs Luma Dream Machine: FAQ
Which is cheaper, ElevenLabs or Luma Dream Machine?
ElevenLabs starts at $6/mo and Luma Dream Machine at $30/mo. Both prices are checked on the vendors' own pricing pages.
Do ElevenLabs and Luma Dream Machine have a free plan?
ElevenLabs has a free plan. Luma Dream Machine has no free plan.