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Domo vs Google Data Studio

Domo and Google Data Studio are both BI & dashboards tools. Domo is aimed at enterprise, while Google Data Studio is aimed at small businesses and agencies. Both have a free plan.

Domo

Cloud BI platform with data integration, apps and AI agents

Google Data Studio

Free dashboards from Google data sources

PricingPaidFreemium · $9
Starting priceNot published$9/mo
Free planYesYes
Free trial30 days—
Built forEnterpriseSmall businesses, Agencies
Platformsweb, ios, androidweb
CountryUS · 2010US · 2016
Rating——

Choose Domo if

Mid-size and large organizations that want data integration, dashboards and AI in one hosted platform with unlimited users.

  • Integration, ETL and visualization in a single platform
  • Unlimited users with no per-seat licensing
  • Strong mobile apps for executives on the go

Look elsewhere if: Small teams or Microsoft-centric companies on a budget (Power BI, Looker Studio, Metabase).

Choose Google Data Studio if

Marketers and agencies reporting on Google data.

  • Free
  • Seamless with Google marketing data
  • Easy sharing like Google Docs

Look elsewhere if: Complex business intelligence across many systems (Power BI, Metabase).

Domo vs Google Data Studio pricing

Domo

  • Free Trial$030 days, full platform, unlimited users, no credit card
  • CustomCustomCredit-based consumption, unlimited users; contact sales

Google Data Studio

  • Data Studio$0Self-service reports and dashboards, no charge
  • Data Studio Pro$9/user/project/moTeam content management, Google Cloud support, CMEK

Domo · Key features

  • 1,000+ prebuilt connectors to SaaS apps, databases and files
  • Magic ETL drag-and-drop data transformation
  • Cloud Amplifier queries Snowflake, BigQuery and Databricks in place
  • Interactive dashboards with alerts and scheduled reports
  • App Studio for low-code and pro-code data apps
  • Embedded analytics for customer-facing dashboards

Cons

  • No public prices and credit burn is hard to predict
  • Expensive compared with Power BI or open-source tools
  • Ownership change to Progress adds roadmap uncertainty

Google Data Studio · Key features

  • Native Google connectors (GA4, Ads, GSC, BigQuery)
  • Drag-and-drop report builder
  • Filters, date ranges and interactive controls
  • Data blending across sources
  • Scheduled email delivery
  • Templates gallery

Cons

  • Slow on complex reports
  • Limited data modeling
  • Third-party connectors often paid

Domo vs Google Data Studio: FAQ

Do Domo and Google Data Studio have a free plan?

Yes, both Domo and Google Data Studio have a free plan; paid plans add more usage and features.

Which is better for small businesses, Domo or Google Data Studio?

Google Data Studio lists small businesses as a core audience, while Domo is aimed more at enterprise.

Not sure yet?

Domo vs Google Data Studio (2026): Pricing and Features