Domo vs Looker Studio

Domo is a cloud business intelligence platform founded in 2010 in Utah by Josh James, co-founder of Omniture, and listed on Nasdaq in 2018. It combines data integration, dashboards, low-code apps and AI in one hosted product aimed at business teams, not only analysts. In September 2026 Progress Software completed a $400 million acquisition of Domo's AI and data platform business, so Domo now sits inside Progress's data portfolio.

The platform includes 1,000+ prebuilt connectors, drag-and-drop Magic ETL, Cloud Amplifier for querying Snowflake, BigQuery or Databricks without copying data, charts and dashboards, scheduled reports and alerts, App Studio for low-code data apps, embedded analytics for customer-facing reporting, workflows and AI agents with governed model management. Pricing is credit-based: you buy a pool of credits consumed by storage, data refreshes, workflows and AI, with unlimited users and a 30-day free trial.

Domo fits mid-size and large companies that want one vendor for pipelines and dashboards and value mobile, executive-friendly reporting. Power BI is far cheaper for Microsoft shops, Tableau has deeper visual analytics, and Looker Studio or Metabase cover simpler needs for little or no cost. Credit consumption can be hard to forecast, and independent estimates put typical contracts in the tens of thousands of dollars per year.

Buying tip: because of the Progress acquisition, ask about roadmap, support continuity and contract terms before renewing or signing a multi-year deal, and model credit burn on your real refresh schedules during the trial.

Looker Studio, called Google Data Studio until its rebrand in 2022, is Google's free tool for building dashboards and reports. It connects natively to Google sources such as GA4, Google Ads, Search Console, BigQuery, YouTube Analytics and Google Sheets, and to hundreds of other platforms through partner connectors, then turns the data into interactive reports with charts, tables, filters and date range controls that can be shared like a Google Doc.

Reports are built with a drag-and-drop canvas, calculated fields, blended data from several sources, themes and templates, and can be embedded on websites or emailed on a schedule. Because it runs in the browser and uses Google account permissions, agencies and marketing teams use it heavily for client reporting. Google's pages now use the Data Studio name again, and the paid Data Studio Pro tier, formerly Looker Studio Pro, is priced per user and project and adds team workspaces, asset management, an SLA and Gemini AI features, while Looker itself remains Google Cloud's separate enterprise BI platform.

Looker Studio fits marketers, agencies and small businesses who need free, shareable dashboards on top of Google data. It slows down on complex reports with many charts or large datasets, data blending and modelling are limited, and connectors for non-Google sources such as Meta Ads often cost extra through third-party providers. Power BI and Tableau offer much deeper modelling and governance, Databox and AgencyAnalytics are built for agency reporting, and Metabase is an open-source option for SQL databases.