Domo vs Looker
Domo and Looker are both BI & dashboards tools. Domo is aimed at enterprise, while Looker is aimed at enterprise and developers. Both have a free plan.
Cloud BI platform with data integration, apps and AI agents
Google Cloud's enterprise BI platform built on LookML
| Pricing | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | 30 days | 30 days |
| Built for | Enterprise | Enterprise, Developers |
| Platforms | web, ios, android | web |
| Country | US · 2010 | US · 2012 |
| Rating | — | — |
Choose Domo if
Mid-size and large organizations that want data integration, dashboards and AI in one hosted platform with unlimited users.
- Integration, ETL and visualization in a single platform
- Unlimited users with no per-seat licensing
- Strong mobile apps for executives on the go
Look elsewhere if: Small teams or Microsoft-centric companies on a budget (Power BI, Looker Studio, Metabase).
Choose Looker if
Data teams on a modern cloud warehouse, especially BigQuery, that need governed metrics or embedded analytics at scale.
- Single source of truth for metrics across the whole company
- No data extracts: always queries live warehouse data
- Strong embedded analytics and API for customer-facing use
Look elsewhere if: Small teams that need a few dashboards on a budget (Data Studio, Metabase, Power BI).
Domo vs Looker pricing
Domo
- Free Trial$030 days, full platform, unlimited users, no credit card
- CustomCustomCredit-based consumption, unlimited users; contact sales
Looker
- StandardCustomUnder 50 users; incl. 10 standard + 2 developer users; annual
- EnterpriseCustomInternal BI at scale; 1 to 3 year commitments
- EmbedCustomExternal and customer-facing analytics at scale
- Trial$030 days; 5 viewer, 1 standard, 1 developer user
Domo · Key features
- 1,000+ prebuilt connectors to SaaS apps, databases and files
- Magic ETL drag-and-drop data transformation
- Cloud Amplifier queries Snowflake, BigQuery and Databricks in place
- Interactive dashboards with alerts and scheduled reports
- App Studio for low-code and pro-code data apps
- Embedded analytics for customer-facing dashboards
Cons
- No public prices and credit burn is hard to predict
- Expensive compared with Power BI or open-source tools
- Ownership change to Progress adds roadmap uncertainty
Looker · Key features
- LookML semantic layer with Git version control for governed metrics
- In-database querying on BigQuery, Snowflake, Redshift and Databricks
- Gemini conversational analytics across up to five Explores
- Explores for self-service drill-down without writing SQL
- Embedded analytics with signed embedding and APIs for customer apps
- Scheduled deliveries and alerts to email, Slack and webhooks
Cons
- No published prices; contracts are typically five figures and up
- Requires developers who know LookML
- Visualisation options are weaker than Tableau
Domo vs Looker: FAQ
Do Domo and Looker have a free plan?
Yes, both Domo and Looker have a free plan; paid plans add more usage and features.