Domo vs Geckoboard

Domo is a cloud business intelligence platform founded in 2010 in Utah by Josh James, co-founder of Omniture, and listed on Nasdaq in 2018. It combines data integration, dashboards, low-code apps and AI in one hosted product aimed at business teams, not only analysts. In September 2026 Progress Software completed a $400 million acquisition of Domo's AI and data platform business, so Domo now sits inside Progress's data portfolio.

The platform includes 1,000+ prebuilt connectors, drag-and-drop Magic ETL, Cloud Amplifier for querying Snowflake, BigQuery or Databricks without copying data, charts and dashboards, scheduled reports and alerts, App Studio for low-code data apps, embedded analytics for customer-facing reporting, workflows and AI agents with governed model management. Pricing is credit-based: you buy a pool of credits consumed by storage, data refreshes, workflows and AI, with unlimited users and a 30-day free trial.

Domo fits mid-size and large companies that want one vendor for pipelines and dashboards and value mobile, executive-friendly reporting. Power BI is far cheaper for Microsoft shops, Tableau has deeper visual analytics, and Looker Studio or Metabase cover simpler needs for little or no cost. Credit consumption can be hard to forecast, and independent estimates put typical contracts in the tens of thousands of dollars per year.

Buying tip: because of the Progress acquisition, ask about roadmap, support continuity and contract terms before renewing or signing a multi-year deal, and model credit burn on your real refresh schedules during the trial.

Geckoboard is a London-based company that makes live KPI dashboards designed to be shown on office TV screens, shared in Slack or sent as snapshots. Its focus is visibility rather than analysis: a support or sales team should be able to glance at a screen and know how today is going.

Dashboards are built with a simple drag-and-drop editor that connects to around 80 data sources, including Zendesk, HubSpot, Salesforce, Intercom, Google Analytics, Google Sheets, Excel and SQL databases, plus a Datasets API for custom data. Widgets show numbers, goals, leaderboards, and line and bar charts with status colors, and a dedicated TV mode handles rotation, layout and readability at a distance. Scheduled Slack and email sharing pushes the same metrics to remote staff. Pricing is a monthly subscription by number of dashboards and features, starting with an Essentials plan for two dashboards; there is a 14-day trial but no free plan.

Geckoboard fits customer support, sales and operations teams that want shared, always-on metrics with minimal setup. It is not a BI tool: there is little room for ad hoc exploration, joins or deep drill-downs, and the cost per dashboard is high compared with free options. Databox connects more sources and adds goal tracking for agencies, Klipfolio is more flexible but harder to build in, and Looker Studio or Grafana are free if you can handle the setup yourself.