Craftgate vs iyzico

Craftgate is an Istanbul-based payment orchestration platform for Turkish merchants. Instead of integrating each bank's virtual POS separately, a merchant connects its existing POS agreements and payment providers to Craftgate once and manages them through a single API and dashboard, routing every transaction to the most suitable provider and reducing dependency on any single acquirer.

The platform covers smart routing rules based on card type, bank, installment count or cost, automatic fallback to another POS when a provider fails, installment tables and campaigns, a hosted checkout form and payment links, card storage for repeat payments, fraud rules, and marketplace features for sub-merchant onboarding and split payouts. Reporting brings transactions from every bank into one view, which simplifies reconciliation, and SDKs and plugins help with integration into custom sites and common e-commerce platforms. Pricing is not public and is agreed with each merchant, typically based on transaction volume.

Craftgate suits mid-size and large merchants, marketplaces and subscription businesses that already have several bank POS agreements and want better approval rates, lower costs and resilience. Very small merchants without their own bank agreements are usually better served by an all-in-one payment service provider such as iyzico, PayTR, Param or Sipay, which handle the merchant relationship themselves. Global orchestration tools such as Spreedly or Primer have little coverage of Turkish banks and local installment practices.

iyzico is a Turkish payment company founded in Istanbul and acquired in 2019 by PayU, the payments business of Prosus. As a licensed payment institution, it lets businesses in Turkey accept online card payments without setting up a separate virtual POS agreement with each bank.

Merchants get card payments with installment options across Turkish banks, 3D Secure, recurring subscription billing, marketplace payments that split funds between sub-merchants, payment links and a hosted checkout form. Buyers can pay with the iyzico wallet (iyzico ile Öde) using stored cards and balance, and its protected shopping approach builds trust for smaller stores. Plugins and integrations cover platforms such as WooCommerce, Ticimax, IdeaSoft and ikas, and developer APIs and SDKs support custom integrations. Pricing is a commission per transaction that varies with installment count, volume and settlement terms; current rates are published on iyzico's website.

iyzico fits e-commerce stores, SaaS companies and marketplaces selling to customers in Turkey, especially those that want quick onboarding and installment support. Stripe does not onboard Turkish companies, so iyzico is one of the practical alternatives, collecting in Turkish lira under local regulation. Commissions can be higher than direct bank virtual POS rates for high-volume merchants, and businesses selling mainly abroad need international payment options. PayTR, Param and Sipay are local competitors, and large merchants often combine a provider like iyzico with direct bank POS agreements.