Craftgate vs Gumroad

Craftgate is an Istanbul-based payment orchestration platform for Turkish merchants. Instead of integrating each bank's virtual POS separately, a merchant connects its existing POS agreements and payment providers to Craftgate once and manages them through a single API and dashboard, routing every transaction to the most suitable provider and reducing dependency on any single acquirer.

The platform covers smart routing rules based on card type, bank, installment count or cost, automatic fallback to another POS when a provider fails, installment tables and campaigns, a hosted checkout form and payment links, card storage for repeat payments, fraud rules, and marketplace features for sub-merchant onboarding and split payouts. Reporting brings transactions from every bank into one view, which simplifies reconciliation, and SDKs and plugins help with integration into custom sites and common e-commerce platforms. Pricing is not public and is agreed with each merchant, typically based on transaction volume.

Craftgate suits mid-size and large merchants, marketplaces and subscription businesses that already have several bank POS agreements and want better approval rates, lower costs and resilience. Very small merchants without their own bank agreements are usually better served by an all-in-one payment service provider such as iyzico, PayTR, Param or Sipay, which handle the merchant relationship themselves. Global orchestration tools such as Spreedly or Primer have little coverage of Turkish banks and local installment practices.

Gumroad is a platform for selling digital products, founded in 2011 by Sahil Lavingia in San Francisco. Creators use it to sell ebooks, templates, courses, software licenses, music, art and memberships through a simple product page or storefront, without building a website or setting up a payment stack.

There is no monthly fee. Gumroad takes a flat fee of 10 percent on direct sales plus payment processing, and a higher 30 percent fee when a sale comes through Discover, its marketplace. Gumroad handles sales tax and VAT as merchant of record, which removes a major administrative burden for creators selling internationally. Features include discount codes, upsells, pay-what-you-want pricing, license keys, memberships with recurring billing, affiliates, email updates to customers, simple analytics and a basic course player. Payouts go to bank accounts or PayPal depending on the creator's country.

Gumroad is ideal for testing whether a digital product sells and for creators with modest revenue. As sales grow, the 10 percent fee becomes significant, and design customization and marketing tools stay limited. Lemon Squeezy is a merchant-of-record alternative aimed at software, Payhip charges lower fees on paid plans, Kajabi and Podia bundle courses, email and websites, and some creators move to their own Stripe setup with a separate tax service.

In 2025 Gumroad made its codebase public, continuing its unusual openness about company metrics and operations.