Cometly vs Fraud Blocker
Cometly and Fraud Blocker are both ad management & attribution tools. Cometly is aimed at E-commerce and agencies, while Fraud Blocker is aimed at small businesses and agencies.
Ad attribution with server-side conversion sync for paid media teams
Click fraud detection and blocking for Google and Meta ad campaigns
| Pricing | Paid | Paid · $79 |
| Starting price | Not published | $79/mo |
| Free plan | No | No |
| Free trial | — | 7 days |
| Built for | E-commerce, Agencies, Small businesses | Small businesses, Agencies, E-commerce |
| Platforms | web | web |
| Country | US · 2021 | US · 2019 |
| Rating | — | — |
Choose Cometly if
Performance marketers and agencies spending heavily on Meta and Google who need revenue-level attribution and server-side conversion sync.
- Feeds cleaner conversion data back to ad platform algorithms
- Connects ad spend to CRM pipeline, not just ecommerce checkouts
- Unlimited ad platform connections on both plans
Look elsewhere if: Shopify-first brands or small advertisers wanting self-serve, low-cost analytics (Triple Whale, Northbeam or Hyros may fit better).
Choose Fraud Blocker if
Small businesses and agencies running Google or Meta lead campaigns that lose budget to bots and competitor clicks.
- Blocks invalid clicks on Google Ads and Meta automatically
- Explains why each visitor was blocked
- No contracts, cancel anytime, 7-day trial
Look elsewhere if: Advertisers who mainly buy on TikTok, LinkedIn or Reddit, or who need revenue attribution rather than blocking (Hyros, Cometly).
Cometly vs Fraud Blocker pricing
Cometly
- CoreCustom quotePriced by monthly pageviews; attribution, CAPI sync, AI Ads Manager
- EnterpriseCustom quoteAdds warehouse sync, API, MCP and a dedicated team
Fraud Blocker
- Starter$79/mo5,000 ad clicks, 1 website, 3 team members; 20% off annually
- Pro$99/mo25,000 ad clicks, 50 websites, 10 team members; ~15% off annually
- Enterprise$489+/mo250,000+ clicks, unlimited sites and users, 12-month data
Cometly · Key features
- First-party pixel plus server-side tracking that survives browser restrictions
- Multi-touch attribution models comparing first, last and linear credit
- Conversion API sync back to Meta, Google, TikTok, LinkedIn and Reddit
- Account and customer journey views from first click to closed revenue
- AI Ads Manager for analyzing and adjusting campaigns from one screen
- Custom dashboards joining ad spend with CRM and Stripe revenue
Cons
- No free trial and no public pricing
- Small team and company, so roadmap and support depend on few people
- Setup requires CRM, pixel and ad account work before data is useful
Fraud Blocker · Key features
- Automatic scoring and blocking of bots, competitor clicks and click farms
- AI detection with a plain-language reason for every block
- Device fingerprinting plus VPN and proxy blocking
- Custom blocking rules with one-click unblock and whitelist
- Email verification on lead forms
- Visitor enrichment with 50+ data points per click
Cons
- Automatic blocking only on Google and Meta
- Starter covers just 5,000 clicks and one website
- AI detection, email verification and white label not on Starter
Cometly vs Fraud Blocker: FAQ
Do Cometly and Fraud Blocker have a free plan?
Cometly has no free plan. Fraud Blocker has no free plan, a 7-day free trial.