Happy Valley

Cometly vs Everflow

Cometly and Everflow are both ad management & attribution tools aimed at E-commerce and agencies.

Cometly

Ad attribution with server-side conversion sync for paid media teams

Everflow

Affiliate and partner tracking with flexible payouts and attribution

PricingPaidPaid
Starting priceNot publishedNot published
Free planNoNo
Free trial——
Built forE-commerce, Agencies, Small businessesE-commerce, Agencies, Enterprise, Small businesses
Platformswebweb
CountryUS · 2021US · 2016
Rating——

Choose Cometly if

Performance marketers and agencies spending heavily on Meta and Google who need revenue-level attribution and server-side conversion sync.

  • Feeds cleaner conversion data back to ad platform algorithms
  • Connects ad spend to CRM pipeline, not just ecommerce checkouts
  • Unlimited ad platform connections on both plans

Look elsewhere if: Shopify-first brands or small advertisers wanting self-serve, low-cost analytics (Triple Whale, Northbeam or Hyros may fit better).

Choose Everflow if

Performance marketing teams and affiliate networks that need precise tracking, flexible payouts and blended attribution at volume.

  • Very flexible payout and attribution rules
  • Handles both brand programs and affiliate network setups
  • Free migration from other tracking platforms

Look elsewhere if: Small brands starting a simple referral program on a budget (Tapfiliate, Rewardful, Refersion).

Cometly vs Everflow pricing

Cometly

  • CoreCustom quotePriced by monthly pageviews; attribution, CAPI sync, AI Ads Manager
  • EnterpriseCustom quoteAdds warehouse sync, API, MCP and a dedicated team

Everflow

  • CustomCustomQuote on request; 6-month minimum commitment
  • OnboardingIncludedOne-time onboarding and free data migration

Cometly · Key features

  • First-party pixel plus server-side tracking that survives browser restrictions
  • Multi-touch attribution models comparing first, last and linear credit
  • Conversion API sync back to Meta, Google, TikTok, LinkedIn and Reddit
  • Account and customer journey views from first click to closed revenue
  • AI Ads Manager for analyzing and adjusting campaigns from one screen
  • Custom dashboards joining ad spend with CRM and Stripe revenue

Cons

  • No free trial and no public pricing
  • Small team and company, so roadmap and support depend on few people
  • Setup requires CRM, pixel and ad account work before data is useful

Everflow · Key features

  • Click and server-to-server conversion tracking for affiliates
  • Payouts on later-stage events such as SQLs or approved leads
  • Everflow Pay for managed partner payments
  • Marketplace to recruit affiliates and media buyers
  • Traffic health monitoring for blocked or broken tracking links
  • Ad spend import from Google Ads, Facebook and TikTok

Cons

  • No public pricing and a 6-month minimum commitment
  • Too much platform for small creator referral programs
  • Setup and tracking configuration need technical know-how

Cometly vs Everflow: FAQ

Do Cometly and Everflow have a free plan?

Cometly has no free plan. Everflow has no free plan.

Not sure yet?